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World Fashion Organization welcomes China
Dec '10
During its 10th edition of Shanghai Fashion Week (SFW), The Shanghai Garment Association, SFW and Shanghai International Fashion Center signed the official representation of the World Fashion Organization (WFO)-Shanghai Regional Chapter for China.

The WFO–Shanghai Regional Chapter will provide a global platform and e-commerce services for the national fashion and textile industries, with a shared commitment to raise awareness to Corporate, Social Responsibility, furthering the reach of the WFO Humanitarian campaign “Fashion for Development and Peace”.

During the celebration, SFW Shanghai Fashion Week showcased outstanding collections from fashion designers from UK, Argentina, India, China and Italy, such as Percy Parker and Amy Molyneaux, head designers of “PPQ” from London, as well as Andrea Cardinale, Head Designer of “Lidia Cardinale” from Italy, Argentinean brand “Cardon”, emerging fashion designer and the new face of India “Paromita Banerjee” from Calcutta, showcasing a collection based on 100% environmentally friendly and organic fabrics, closing with Chinese brands such as Prolivon, La Vie and Ling Yali, celebrating cultural exchange and understanding.

“It's a great honor to embrace this exciting opportunity, committing with corporate and social responsibility within the fashion industry, while generating new commercial opportunities for the Chinese market” says Xi Shiping, Chairman of the Board of Directors of Shangtex Holding Group – Shanghai Garment Association.

“We are very happy to welcome China to join WFO. The Chinese Fashion Industry has so much to offer to the world and the WFO initiative brings new opportunities for regional entrepreneurship within China. Ensuring this is applied in a socially and environmentally responsible manner, it is the WFO's intention to create sustainability and in so doing, contribute to the realization of the UN's Development Programme and Millennium goals.” Says Paco De Jaimes, Founder of the WFO.

The WFO also presents all of its member countries with long term opportunities and global services, including the possibility to engage in the First Annual of the World Fashion Week in New York City 2011 and in the World Fashion Awards in Hollywood, both which will be held on an annual basis, commencing in 2011.

The 'Fashion for Development and Peace' campaign aims to ensure that the advancement of the global fashion industry is soundly undertaken. The initiative aims to globally enhance the power of fashion as a tool to develop economies and encourage social cohesion through the implementation of Corporate, Social and Environmental Responsibility.

World Fashion Organization (WFO)

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