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ispo BrandNew Awards 2011
13 Jan '11
5 min read
Biophyl Style Award: NAU
NAU designs fashion for nature enthusiasts. Its outdoor apparel combines hi-tech function and urban design with a high level of sustainable production. The company critically examines everything from the selection of raw materials and durability of the products, to the amount of energy used in production and waste management. The consistent implementation of an eco-friendly brand concept convinced the BrandNew jury to present the award.
YKK Sportswear Award: PeakZero
Mountain rescue and other emergency service personnel often perform their duties in difficult weather conditions. This means their outerwear is very important. In cooperation with the mountain rescue service Austrian brand PeakZero developed functional, comfortable and lightweight outerwear for rescue personnel. The highly visible, orange-colored pants and jacket combination is waterproof and breathable, and features pockets for radios and maps.
ON Fitness Award: Airstreeem
The Airstreeem ergometer will satisfy the highest demands of both amateur and professional cyclists. The professional ergometer is compatible with all types of racing bikes, and was certified as a Class A device. Thanks to a highly accurate eddy current brake the cyclist can apply precise resistance to design his/her training program. The PC interface allows transfer of training data and simulation of legs and altitude profiles.
Coolmax Wheeler Award: Ego Kit
As the word implies, downhillers are passionate about riding downhill. Yet first you have to ascend and that can be a challenge thanks to heavy bikes and protective gear. The electro-motor Ego Kit can be installed onto most downhill bikes, and offers 1200 Watts of power to assist the rider on his/her way up. Thanks to a minimum of kit elements required to be mounted on the bicycle frame the bike will not lose any of its original characteristics. The batteries are stowed in a backpack.
ispo Social Awareness Award: “Ich will da rauf e.V.”
In addition to the product awards, every year the jury also presents an award for special social engagement in the sports sector. This year the Social Awareness Award was presented to the climbing initiative “Ich will da rauf”. The Munich-based association brings together people with and without handicap to enjoy the sport of climbing – with the help of professional climbers Alexander and Thomas Huber. The goal of the initiative is to strengthen confidence, improve physical wellbeing, and simply to have fun.
All BrandNew winners and finalists present their products and ideas at the BrandNew Village at ispo 11 – now located in hall C2.
NAU designs fashion for nature enthusiasts. Its outdoor apparel combines hi-tech function and urban design with a high level of sustainable production. The company critically examines everything from the selection of raw materials and durability of the products, to the amount of energy used in production and waste management. The consistent implementation of an eco-friendly brand concept convinced the BrandNew jury to present the award.
YKK Sportswear Award: PeakZero
Mountain rescue and other emergency service personnel often perform their duties in difficult weather conditions. This means their outerwear is very important. In cooperation with the mountain rescue service Austrian brand PeakZero developed functional, comfortable and lightweight outerwear for rescue personnel. The highly visible, orange-colored pants and jacket combination is waterproof and breathable, and features pockets for radios and maps.
ON Fitness Award: Airstreeem
The Airstreeem ergometer will satisfy the highest demands of both amateur and professional cyclists. The professional ergometer is compatible with all types of racing bikes, and was certified as a Class A device. Thanks to a highly accurate eddy current brake the cyclist can apply precise resistance to design his/her training program. The PC interface allows transfer of training data and simulation of legs and altitude profiles.
Coolmax Wheeler Award: Ego Kit
As the word implies, downhillers are passionate about riding downhill. Yet first you have to ascend and that can be a challenge thanks to heavy bikes and protective gear. The electro-motor Ego Kit can be installed onto most downhill bikes, and offers 1200 Watts of power to assist the rider on his/her way up. Thanks to a minimum of kit elements required to be mounted on the bicycle frame the bike will not lose any of its original characteristics. The batteries are stowed in a backpack.
ispo Social Awareness Award: “Ich will da rauf e.V.”
In addition to the product awards, every year the jury also presents an award for special social engagement in the sports sector. This year the Social Awareness Award was presented to the climbing initiative “Ich will da rauf”. The Munich-based association brings together people with and without handicap to enjoy the sport of climbing – with the help of professional climbers Alexander and Thomas Huber. The goal of the initiative is to strengthen confidence, improve physical wellbeing, and simply to have fun.
All BrandNew winners and finalists present their products and ideas at the BrandNew Village at ispo 11 – now located in hall C2.
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