Home / Knowledge / News / Fashion / Kardashian sisters to design for Sears
Kardashian sisters to design for Sears
13
Jan '11
Sears, along with Bruno Schiavi's Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. In a first for the sisters, the new brand will be included in exclusive shopping destinations created inside Sears department stores.

"Together with Sears we have created an exclusive collection that will reflect Kim, Khloe and Kourtney's bold sense of fashion," said Australian entrepreneur and fashion designer Bruno Schiavi. "Customers and fans will have a chance to share in all things Kardashian."

The exciting new collection will embrace Kim's glamorous red carpet looks, Kourtney's more Bohemian chic vibe and Khloe's rocker style. From timely pieces to fashionably tailored looks, the collection will appeal to all women who love fashion.

"Fashion is such a huge part of my life and I'm thrilled to have had the opportunity to design the Kardashian Kollection with my sisters and Jupi. We worked really hard to create an incredible, price friendly collection and are so excited to see our fans' reactions to the designs," said Kim Kardashian.

Khloe Kardashian added, "Because Kim, Kourt and I have such different tastes, it was really important to us to design looks for girls everywhere, no matter their signature style. We wanted to make sure the Kardashian Kollection offered must-have items for everyone across the country from the girly girls to the rocker chicks."

And Kourtney Kardashian summed up their excitement when saying, "We were thrilled when we found out Sears was such a huge fan of the Kardashian Kollection. To be able to offer the line to everyone and to have such a great partner as Sears is truly phenomenal!"

The Kardashian Kollection has something for every fashionista with looks that embrace a woman's natural curves through bold and beautiful fashion statements for all occasions. In addition the collection offers a designer look and appeal.

"Each Kardashian sister is a trend setter in her own right, bringing their unique styles together raises the bar for fashion at Sears, " said John Goodman, executive vice president of Apparel and Home for Sears Holdings. "The collection offers our customers designer looks and appeal at approachable prices. Our team is really looking forward to working with all three sisters to bring this timely brand to customers."

Products will include a ready-to-wear apparel collection, handbags, lingerie, jewelry and footwear. The Kardashian Kollection will be launched with a comprehensive marketing roll out that includes a national TV and print campaign as well as in-store appearances.

Jupi International


Must ReadView All

Pakistani textile associations want uniform energy pricing

Textiles | On 21st Feb 2018

Pakistani textile associations want uniform energy pricing

Pakistan’s textile industry association representatives have...

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

Over 100% subsidy target in 2016-17 for PMEGP by KVIC

Textiles | On 21st Feb 2018

Over 100% subsidy target in 2016-17 for PMEGP by KVIC

India’s Khadi and Village Industries Commission (KVIC) has achieved...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search