Now it's Playtime in Paris

20 Jan '11

3 min read

The 9th edition of Playtime will be held from the 29th to the 31st January 2011, at the Parc Floral in Paris, where 350 different brand names will gather together, all linked to the worlds of infancy, childhood, juniors and maternity.

Every season, in Paris, Tokyo and New York, a new theme is chosen, in step with and reflecting current events, the latest from the workshops and the trend spaces, illustrated by artists, and expresses itself throughout all the artistic installations in the fair.

For this next edition the theme chosen is “Let's Go Adventuring”… up and owns the walkways in the salon: a journey in the world but also within ourselves, somewhere between dreaming and reality.

NEW COMERs
• Fashion : Bellerose, Chloé, Little Paul&Joe, Norlie, leoca paris, mini rodini, chicco, epice kids, deuz, lilikim, hanssop, aden+anais, sono vaso, nathalie verlinden, atsuyo and Akiko, kicokids ...
• Decorative Objects : deuz, bombdesign kids, smiling planet, nûr gallery, superéditions, blafre design, tukluk, lobuki, agnès & agnès, hase weiss, gabriela pardo, boumaga...
• Baby Care : brother max, mima, aden+anais, kadolis, babyhome, Minui, Mandula, Quax, Nurse, Boon, Baby dan, entre autres ...
• Maternity : Sunday Rose, Sono Vaso, Mamaka, Sweet Momy, De mois en moi, Sweet Belly, Pretty Soon, Emma Jane (lingerie) ...

Ever Faithful Exhibitors
• Fashion : antik batik, pom d'api, veja, kidscase, lili & the funky boys, caramel baby&child, april showers, album di famiglia, maan, max & lola, troizenfants, makié, le vestiaire de jeanne, louis louise, simple kids, miniséri, gold, talc, rachel Riley...
• Decorative Objects : ouma productions, perludi, superéditions, nûr gallery, keti keta déco
• Baby Care : Babylonia, Bloom Baby, Nutsy, Je porte mon bébé, Stokke, Kaiser ...
• Maternity : Belly Button, Fragile, Pomkin, Pietro Brunelli, Queen Mum, Zerotonine,
La Robe Bleu, Imanimo, Slacks & Co., En Sainte ...
• Lingerie : Amoralia, Made in Femme, Fab9, mammae ...

Germany and Peru have the place of honour with “berlin calling...”, a group of 4 designers from Berlin (Bombdesign kids, Hase Weiss, Gabriella Pardo, littl by lilit) and Promperu (a Peruvian government organisation responsible for promoting Peruvian companies internationally) with 10 collections “made in Peru”.

It is growing and spreading!
Here graphic artists, illustrators and textile designers present their work, which is always creative and innovative.

This sector is a real melting pot of ideas, in the heart of the fair, where all those involved in the world of children's fashion can exchange ideas.

Some animated partners

Milk will bring its entire team of stylist to the show to discover those brands considered the most creative, innovative, playful, talented, effective….

In total 10 prizes will be awarded in 12 different categories, all represented in the salon.

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