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Marks & Spencer introduces fashion collection 'Indigo Green'
21
Jan '11
Marks & Spencer has introduced a new Plan A-inspired fashion capsule collection named 'Indigo Green' under its indigo range.

The new collection is prepared while using organic cotton and has been designed to present the world with an option of fashionable garments which are eco-friendly and does not cause any harm to the environment.

The new 15-piece collection would be made available in stores and for online sale from April 2011.

The collection has been priced in agreement with the prices of the wider Indigo range and would be sold in the range of £15 to £45.

Indigo Green collection flaunts the latest fashion trends such as apparels with 1970 looks such as tie-dye, maxi and batik dresses, etc. It also includes a range of denim apparels.

The launch of this new collection actually shows how Marks & Spencer has blended the concept of sustainability in its business.

The retailer has adopted the Plan A sustainability programme and this has added a benefit of £50m to its bottom line.

Fibre2fashion News Desk - India


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