Pants to Poverty! poised to launch into the UK highstreet

05 Feb '11

2 min read

Pants to Poverty, one of the UK's fastest growing ethical fashion brands, will be making a debut at Pure Spirit later this month.

To celebrate the launch and to show their support for Fairtrade Fortnight (28th February – 13th March), Pants to Poverty have recruited over 150 students from Central St Martin's to take to the streets of London on February 9th in their pants! The students will be strutting their stuff through the streets of London. The walk will start at 11am at Central St Martins and finish in Holborn at 1.30pm

The leading British Fairtrade and Organic underwear brand was established in 2005 as part of the Make Poverty History Campaign to develop a new business model for fashion. Made from Fairtrade and pesticide free cotton with 3% lycra to give stretch and keep shape, these pants are now sold in 25 countries around the world and are poised to launch into the UK highstreet.

The new collections, which celebrate the fifth anniversary of Fairtrade cotton, feature new styles for women including mini shorts and the launch of a new woven collection in a pastel colour pallet and an array of rich and vibrant colours. New styles for men include new button hole boxers.

Ben Ramsden, founder of Pants to Poverty, commented: “This is the first UK trade show we have shown at. We have been waiting a long time for a show like Pure Spirit to come along and we are very excited about how much the show are recognising and promoting ethical fashion!”

Pants to Poverty can be found in the Label section of Pure Spirit on stand C84.

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