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MAGIC Select for key decision makers in fashion industry
11
Feb '11
MAGIC announces the launch of an exclusive program, MAGIC Select, for the leaders and influencers in the fashion industry. MAGIC Select will connect industry VIPs, media, celebrities, brands and buyers at the most senior levels, over the 3-day event in Las Vegas commencing on February 13th, 2011.

Members will be provided with a first-class seat to the business of fashion, exclusive networking opportunities, as well as premier complimentary services and amenities headquartered at The Cosmopolitan of Las Vegas.

"MAGIC brings together the entire fashion industry and this is one more way that we can offer extraordinary networking and business-building opportunities, truly unavailable anywhere else," says Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "MAGIC Select will provide key industry influencers a first-class experience with exposure to new business ideas as well as premium complimentary services."

"Advanstar is proud to present MAGIC Select as the first of many programs designed to facilitate superior customer connections, expand business advantages and promote enhanced innovation and exposure," says Joe Loggia, CEO of Advanstar. "Our partners can look forward to many new and exciting engagements."

MAGIC Select consists of an influential list of fashion industry executives, top-tier media and celebrities. MAGIC Select members will have access to exclusive networking events, as well as incredible amenities including personalized concierge, car service and much more.

Each season, MAGIC Select will also feature an invite-only event to provide an informal setting for creative deal-making, featuring a brief presentation from an industry insider. The February's topic is "The New Currency of Celebrity," a look at how social media is revolutionizing how brands and consumers communicate – presented by NYU Marketing professor and internet entrepreneur Scott Galloway. This MAGIC Select luncheon will include key decision makers of leading apparel companies, retailers, licensors and celebrities.

Every February and August, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. This February 2011, MAGIC will run from February 14 – 16, 2011.

MAGIC International


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