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Spring/Summer French Connection Menswear
Feb '11
This Spring The Man heads into the warmer weather with a wardrobe of sophisticated yet fashion-forward looks that stay true to his rugged masculinity.

French Connection features a classical neutral colour palette punctuated with bold splashes of mustards, greens and reds taking inspiration from traditional British sports with college team stripes and polo player numbers scattered throughout the collection.

The season starts with a play on proportion and detail; casual open check shirts are re-worked with micro and cutaway collars to give a wardrobe staple a fresh new look, while striped cotton polo shirts in deep purples and greens introduce an air of grace to a streetwear classic. Denim is left raw and updated with a high shine black wash set against fine stripe button down shirts and lightweight knitwear to give a subtle clean silhouette.

For high summer our Man settles on the Riviera with a wardrobe of sophisticated, simple pieces updated with subtle design tweaks. Nautical stripe tops are re-worked in vibrant colours and teamed with chino shorts for day, while bold retro floral prints or utility style shirting give The Man a relaxed approach to summer dressing. Casual tees and polos are simple and effortless with abstract prints and stripe patterns, or smarten up with crunchy linen shirts in pale chambray and gingham checks for a more refined look.

For Spring 11 FCUK keeps the same masculine feel mixed with a strong workwear influence from the Dockside. Attention is paid to the way garments are used and worn every day by real men with real beards; fabrics and treatments give the collection an authentic finish, from bleached out seam details and traditional rivets, to dip-dye ginghams, vintage washed jeans and denim jackets.

Denim comes washed out and authentically destroyed, while utility style trousers are subtly distressed for a lived in feel; pair with a dip-dye gingham shirt to complete the look. Fine jersey tees and check cotton polos are essential; for the full effect layer under over-dyed utility shirts and pair with dirty wash trousers to create a strong, rugged silhouette.

As spring turns to summer, FCUK moves away from workwear and draws inspiration from the relaxed 'vibe' of South East Asia. Ethnic graphics and traditional patterns are integrated throughout the collection on shorts, tees and shirts; while vibrant reds, yellows and blues add a splash of colour to the predominately neutral palette.

Cotton utility shorts in checks and stone have been reworked with oversized cargo pockets and are worn with bold colour zip through hoodies and stonewashed denim shirts for a relaxed take on summer dressing. Tees are emblazoned with retro signs and graphic prints to be layered under tribal shirting to give a relaxed yet eclectic pattern clash.

Traditional summer accessories are given innovative style updates.Lightweight summer scarves are patterned with monochrome stripe details or dip-dyed in vibrant colours, while a classic bold stripe creates a simple and clean preppy feel. Plain canvas backpacks and printed messengers are just the ticket for heading to the beach.

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand.

French Connection

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