Home / Knowledge / News / Fashion / Introduction of ASOS Fashion Finder
Introduction of ASOS Fashion Finder
02
Mar '11
ASOS announces another expansion to its online retail portfolio with the launch of ASOS Fashion Finder - an innovative new platform complementary to the existing ASOS website, giving customers the opportunity to shop a completed full-circle fashion offer from one destination.

Bringing high-street stores, midmarket brands and luxury labels together, Fashion Finder will host over fifty fashion names, including Mango, Urban Outfitters, Reiss, French Connection and Ted Baker, alongside fashion emporiums including Liberty, Browns and Coggles. The footwear offer will feature Kurt Geiger and Office, while My-Wardrobe.com and farfetch.com will lead the online-only retailers.

Both users and retailers will be encouraged to personalise their own content through the creation of outfits, look books and fashion videos, inspired by catwalk trends, for others within the ASOS Fashion Finder community to rate and comment on.

ASOS CEO, Nick Robertson, stated: "We are always looking for new and better ways for our customers to discover fashion online. ASOS Fashion Finder will feature the very best fashion from around the world all in one place."

With the introduction of ASOS Fashion Finder, customers will experience an increased product offer from brands that extends to lines which may not currently be available from the main ASOS website. The move sees ASOS working with other retailers on a commission-based model that will apply to all transactions and offering customers a further access point to shop both ASOS and other fashion brands.

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer, offering over 40,000 branded and own label product lines across womenswear - including dresses, shoes, jewellery and beauty - and menswear, including jeans, shoes and shirts. 1,500 - 2,000 new product lines are being introduced each week.

ASOS


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search