Interviews
'Fashion on Movie' to explore theme of seduction @ MICAM
07 Mar '11
4 min read
In Pavilion 4 initiatives and events dedicated to enhancing made-in-Italy footwear will characterise Spazio I love Italian Shoes which focuses on innovation, creativity and art.
At pavilion 4 M03-P02 I love Italian Shoes organises "Noi che la scarpa.. la interpretiamo, la creiamo, la calziamo!” a fantastic journey arranged in the area dedicated to play and interpretation and articulated in different "boxes of marvels”. Here, artists and creative designers will develop works of art connected to the theme of footwear and visitors will be an active part of the experience: they can create their own shoe, reinterpreting and personalising it.
Galleria Corso Italia hosts "Che scarpa meravigliosa!” where emotional scenarios attract and seduce visitors with visionary works inspired by footwear, accompanying them on a journey in continuous evolution, a space where one can find their own personality and authenticity. Here, footwear becomes a veritable work of art exhibited with a scenic wall that returns to the theme of the dream-like walk.
"MICAM ShoEvent is an exhibition which is successful in attracting high calibre producers -concludes Artioli - and operators from around the world. This success is both a positive sign for made-in-Italy footwear and proof of the commitment of ANCI, which aims to complete the exhibition with cultural and social events to assist operators and overcome the traditional conception of the exhibition”.
At pavilion 4 M03-P02 I love Italian Shoes organises "Noi che la scarpa.. la interpretiamo, la creiamo, la calziamo!” a fantastic journey arranged in the area dedicated to play and interpretation and articulated in different "boxes of marvels”. Here, artists and creative designers will develop works of art connected to the theme of footwear and visitors will be an active part of the experience: they can create their own shoe, reinterpreting and personalising it.
Galleria Corso Italia hosts "Che scarpa meravigliosa!” where emotional scenarios attract and seduce visitors with visionary works inspired by footwear, accompanying them on a journey in continuous evolution, a space where one can find their own personality and authenticity. Here, footwear becomes a veritable work of art exhibited with a scenic wall that returns to the theme of the dream-like walk.
"MICAM ShoEvent is an exhibition which is successful in attracting high calibre producers -concludes Artioli - and operators from around the world. This success is both a positive sign for made-in-Italy footwear and proof of the commitment of ANCI, which aims to complete the exhibition with cultural and social events to assist operators and overcome the traditional conception of the exhibition”.
MICAM ShoEvent
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