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'Bloom Boom' to create a colourful story on the ramp
Mar '11
When a collection is called “Bloom Boom” it has to create a colourful story on the ramp. Purvi Doshi's Summer/Resort 2011 line at Lakmé Fashion Week had a gorgeous mix of sensuous cottons, mul muls, matka and printed Kota in delicate shades of blue, maroon rust and pristine white.

The embellishments were as tender and elegant as the theme with Aari and Khaat embroidery worked into floral motifs like rose, lotus, and tulips with utterly feminine frills and pockets which made a distinct style statement.

There were perfect summer options like the light blue mini with embroidered pockets, white mul front razor dress with peach embroidered pocket flaps, the maroon matka silk calk length pants with embellished pockets teamed with jacket and top, and the light blue ruffled shorts worn with a jacket sporting hanging pockets. The solitary sari in the collection in zari Kota had Aari work on the blouse and embroidery on the pallav.

For the strong independent woman of the 21st century, Purvi Doshi's “Bloom Boom” will be ideal summer wear.

Lakmé Fashion Week

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June 2018

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