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'Neo-Chinatown' theme collection for Rose celebration

16 Mar '11
2 min read

From April 1st, 2011, Loon Moon Group (Rose Hotel Yokohama & Chungking Chinese Szechwan Restaurants) will be launching their new look to celebrate Rose Hotel's 8th year. Colorful and exciting series of uniforms were designed by Maki Hayazano of Yokohama's local ROU ROU fashion label. All the staff of Rose Hotel Yokohama and Chungking Szechwan Restaurants will be welcoming the guests with this new identity.

"The theme is based on Neo-Chinatown, a mix of both traditional and modern Chinese styles and ideas. I want people to feel the mystic journey of exciting modern Chinese cities such as Hong Kong and Shanghai when they enter the hotel and restaurant outlets." explains Hayazono about her fashionable uniform concept.

The new uniforms are not only stylish, but come with some unique features including a waist pouch for some to make it more functional, which is quite rare in regular hotel uniforms. The uniforms will enhance the oriental feeling to one of the Chinatown's landmark, Rose Hotel Yokohama.

The hotel guests will be greeted by the bell staff in their clean white jacket derived from the Yokohama marine image. The front desk clerks will be dressed in rose woven jaguard fabric with the style of Vietnamese Aodai.

Chungking Szechwan Restaurant uniforms are in oriental blue Grosgrain fabric that gives the classy silk shade with polka dots and pin stripes. The Housekeeping team will also be wearing a Mao-colored dress which reflects the overseas Chinese culture. The staff of Chungking confectionary shops will adore a Mao-colored top with Chinese buttons with moon cake character patterned on.

New Service!! Kids uniform rental service from April 1st, 2011
We are introducing a new service giving children the opportunity to wear the bell and front desk staff's uniforms for their happy photo moments!

Designer Maki Hayazano established ROUROU as a local fashion brand based on the concept of 'Neo-Asia'. The brand uses Asian Motifs on their clothing design which makes it a very popular brand today originating out of Yokohama Chinatown.

Loon Moon Group

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