Interviews
Wetsi for Stand Up Paddle Market
21 May '11
2 min read
Wetsi is inspiring a movement with a new wetsuit. Wetsi inspires women to get in the water with a line of activewear made from 1mm, 4way stretch neoprene. This unique line brings both fashion and function to the water, offering freedom of movement, comfort and warmth to the board sport enthusiast.
Owner/designer Jennifer Poisson has combined her water sport experience, keen eye for fashion and determination to design a line that would appeal to women participating in all water sports, season after season.
As Stand Up Paddle continues to be the fastest growing water sport, new and emerging trends such as SUP yoga and sup fitness are on the rise. Because of the easy accessibility of the sport and the fact that non-surfers can learn to SUP fairly quickly, fitness trainers and yoga instructors are taking the opportunity to broaden there adventure to the water. Balancing on a wide board over moving water requires a steady recruitment of core muscles. According to Poisson, "Sup Yoga and Sup fitness are great for building better balance, coordination, endurance, and body strength."
Poisson says, “After researching the market, I found many women wearing active wear or wetsuits to paddle. I've combined both to not only revolutionize the wetsuit market but to bring something that is comfortable, warm yet fashionable to stand up paddling.” The entire line is made from 1mm water repellent, four way stretch, light weight Neoprene.
The Wetsi name is derived from several influences, Women, Water, Environment, Trust, Sun, and Inspiration. The Wetsi philosophy is one that seeks to create high-performance, functional, durable active wear without sacrificing fashion and comfort.
Owner/designer Jennifer Poisson has combined her water sport experience, keen eye for fashion and determination to design a line that would appeal to women participating in all water sports, season after season.
As Stand Up Paddle continues to be the fastest growing water sport, new and emerging trends such as SUP yoga and sup fitness are on the rise. Because of the easy accessibility of the sport and the fact that non-surfers can learn to SUP fairly quickly, fitness trainers and yoga instructors are taking the opportunity to broaden there adventure to the water. Balancing on a wide board over moving water requires a steady recruitment of core muscles. According to Poisson, "Sup Yoga and Sup fitness are great for building better balance, coordination, endurance, and body strength."
Poisson says, “After researching the market, I found many women wearing active wear or wetsuits to paddle. I've combined both to not only revolutionize the wetsuit market but to bring something that is comfortable, warm yet fashionable to stand up paddling.” The entire line is made from 1mm water repellent, four way stretch, light weight Neoprene.
The Wetsi name is derived from several influences, Women, Water, Environment, Trust, Sun, and Inspiration. The Wetsi philosophy is one that seeks to create high-performance, functional, durable active wear without sacrificing fashion and comfort.
Wetsi LLC
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