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Models & fashion professionals to descend on South Beach in July
09
Jun '11
It's finally beginning to feel like summer, and as we gear up for much-anticipated longer days and warmer weather, it's time to start getting ready for Mercedes-Benz Fashion Week Swim. For the seventh year, thousands of fashion industry professionals will migrate to the sands of Miami Beach to see what's in store for the swimwear industry in 2012. Models, Celebrities, VIPs and Fashion Industry Insiders will descend on South Beach July 14th to 18th.

“This season Mercedes-Benz Fashion Week Swim brings the most international roster of swimwear designers to date,” says Christina Neault, Executive Producer of the event for IMG Fashion. “As the swimwear industry continues to rapidly grow globally, we are thrilled to provide a platform for designers from around the world to show their collections. Mercedes-Benz Fashion Week Swim will be featuring designs from Australia, Brazil, Canada, Columbia, France, Peru and the United States.”

The activities begin on the 14th with a sizzling runway show by Diesel and the not-to-be-missed Official Kick Off party presented by SKYY Vodka around the iconic Raleigh pool to usher in the week of shows and events. In addition to the opening, shows will include collections from: White Sands Australia, Poko Pano, Beach Bunny Swimwear, Crystal Jin, L*Space by Monica Wise, Wildfox Swimwear, Caffé Swimwear, Dolores Cortés, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, Luli Fama, Luxe by Lisa Vogel, Lisa Blue, Aguaclara, Aquarella, A.Z Araujo, Kooey Swimwear Australia, Nicolita and True Religion.

“Mercedes-Benz Fashion Week Swim is the quintessential event for the fashion industry looking for the hottest designs in swimwear,” said Lisa Holladay, manager of Brand Experience Marketing for Mercedes-Benz USA. “In the midst of the excitement of the shows, we will be generating additional buzz when we introduce this season's newest Mercedes-Benz vehicle ideal for South Florida's luxury lifestyle -- the all new 2012 SLK, which takes the roadster experience to new heights.”

Five days of “invitation-only” shows and events will see over 12,000 journalists, photographers, buyers, and VIPs pass through two full runway venues: the Cabaña Grande and the Oasis, which provide an optimal show venue to over twenty designers. The Oasis will also be home to fully-decked cabanas hosted by Mercedes-Benz Fashion Week Swim official sponsors as well as sexy and comfortable seating areas for the fun and fashionable to lounge while mingling with the industry's elite.

Mercedes-Benz, the title sponsor of the event, is joined by American Express, DHL, MAKE UP FOR EVER, TRESemmé, SKYY Vodka, The Raleigh, AriZona Beverages, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.

Mercedes-Benz Fashion Week Swim


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