Home / Knowledge / News / Fashion / NZFW to bring fashion to doorstep of visiting rugby fans
NZFW to bring fashion to doorstep of visiting rugby fans
14
Jun '11
New Zealand's premiere fashion event, New Zealand Fashion Week (NZFW), has confirmed its dates, with models ready to walk from Monday 29 August 2011 and closing with Fashion Weekend on Saturday 3 September.

The 2011 showcase moves to a new residence, in the soon to be finished Viaduct Events Centre, positioned in a prime waterfront location on the Halsey Street wharf extension, at the Auckland Viaduct Harbour.

With sweeping views from the Harbour Bridge to the city and beyond, the venue, which will be used for the first time by NZFW, is the perfect location for showcasing New Zealand's most impressive fashion talents.

NZFW Managing Director Pieter Stewart says the preparation for the 2011 event has been punctuated by changes, but is excited by the many new opportunities these changes are offering.

“2011 is a year of transformation for Auckland and New Zealand. A new council, the continuing revamp of the look and infrastructure of the central city area, Rugby World Cup 2011 just around the corner and the challenges of what remains a tough economic climate,” said Stewart.

“As a small organization, NZFW has been challenged by the landscape of change, including a move to the new venue. But our talented team is looking forward to opening night and another fantastic fashion week, when the fashion world looks down-under for inspiration.”

NZFW is also excited by the new support of Auckland Tourism, Events and Economic Development (ATEED), the newly formed council-controlled organisation charged with lifting Auckland's economic wellbeing.

ATEED has identified NZFW as one of four key, existing economic events that deliver significant returns to the region and offers potential for further growth in the future.

As an event showcasing an industry that contributes $230m in exports annually to the economy, NZFW has generated huge financial returns to Auckland and New Zealand over the past 10 years.

This partnership will see NZFW and ATEED working together to ensure the successful event continues to grow. Specifically in 2011, the relationship will see NZFW deliver more value for potential sponsors through ATEED's added support in securing international buyers ahead of Rugby World Cup 2011.

A further strategic partnership with the REAL NZ Festival will ensure New Zealand designers have the opportunity to maximize the potential benefits of Rugby World Cup 2011.

During the six-week tournament, NZFW will take New Zealand fashion on tour around the country, with a series of fashion shows scheduled for Dunedin, Christchurch, Wellington and Auckland. It will also bring fashion to the doorstep of visiting rugby fans, with boutique showrooms located in hotels, ensuring potential buyers can engage with the best New Zealand's designers from the comfort of their hotel rooms.

In the coming months, Stewart will continue to piece together the NZFW schedule and with the list of confirmed designers growing by the day, it is filling fast.

An announcement about the final line up will be made in the weeks prior to the event. In the mean-time, the extended NZFW team and New Zealand's talented fashion industry will be working tirelessly to ensure NZFW 2011 is the best Fashion Week yet.

New Zealand Fashion Week (NZFW)


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Urmil Arya

Sushila International, a well established textile organisation established ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search