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Nike opens multi-sport digitally connected store in Miami
24
Jan '17
Brand:  Nike                                                   

Company: Nike Inc

Location: 1035 Lincoln Rd., Miami

Area: 31,000 sq. ft.

Product profile: The store offers best of the Nike’s products that is footwear, apparel and accessories along with exclusive products and re-stocks, including recently released HyperAdapt 1.0 - currently offered by appointment only. The store also features Nike’s latest premium products, including Kobe Fade to Black Pack, Kyrie 3 “What The,” Air Force 1 Ultraforce Mid, Zonal Strength Tights and the Apple Watch Nike+.

Store design | Interiors & VM | Fixtures: The store design is inspired by the lifestyle of modern sport and features a unique installation from Miami artist Jessy Nite. The artwork—a multimedia combination of painting, custom typography and sculpture—takes inspiration from the vibrant colours of Miami and the power of sport. The exterior of the building showcases a brise-soleil, a common architectural feature in South America and South Florida used to mitigate the warm afternoon sun. The pattern of the brise-soleil is comprised of two Nike icons: the waffle iron and the windrunner.

About the company: Nike Inc, based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike Inc subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.

Fibre2Fashion News Desk – India


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