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Nike unveils new range of footwear
Mar '16
The Nike HyperAdapt 1.0
The Nike HyperAdapt 1.0
Nike, the world's largest sports brand has revealed the future of sport, highlighted by the groundbreaking “adaptive lacing” platform, as well as a pioneering football technology that separates mud from cleats and transformations in the celebrated innovations of Nike Air and Nike Flyknit that reinvent modern footwear design.

At a global event in New York City, Nike, Inc. President and CEO Mark Parker, unveiled these innovations and the new Nike+ app, the all-access pass for athletes to reach their potential. The app connects athletes with Nike's most-coveted products and services in a simple, seamless way, the company said in a press release.

The new Nike+ delivers a personal store, on-demand coaching and the best of Nike at an athlete's fingertips. These features come to life through a personal feed that recommends products tailored to athletes' coaching for all levels that adapts to their performance and schedule, and a connection to the endless motivation found in the world of Nike's in-person experiences.

“Today showcases a breadth of innovation that only Nike can deliver,” said Parker. “It represents a fundamental shift in how we serve the athlete. We've entered a new era of personalized performance. Athletes want more than a dashboard and data – they want a more personal relationship, one that gives them real solutions and total access to the best product and services.”

The groundbreaking products unveiled by Parker include HyperAdapt 1.0, Air VaporMax Flyknit, Anti-Clog Traction and Flyknit.

HyperAdapt is the first-ever step in the concept of “adaptive lacing.” It delivers a precise fit that can be adjusted to the changing needs of the game. Through this pioneering innovation, Nike offers a glimpse into the future of footwear. The Nike HyperAdapt 1.0 will be exclusively available to purchase through the new Nike+ app.

The Nike Air VaporMax reimagines how footwear is made and offers athletes the purest cushioning ever created.

Nike Anti-Clog Traction helps prevent mud from sticking to the bottom of football boots (cleats) with a new adaptive polymer. This premium traction helps players avoid the slips and excess weight that can separate victory from defeat by offering no distractions in all conditions. Anti-Clog is Nike's latest intersection of sport and science at the molecular level, as it solves for the problems that athletes have long thought unsolvable.

Nike Flyknit is available in all sports for all athletes in all conditions, a quantum leap forward for a technology which four years ago launched solely for marathoners. The combinations of yarns and digital knitting techniques that make up Flyknit now offer athletes stronger and more weatherproof options, as Nike continues to explore this groundbreaking technology's infinite possibilities to solve the world of sport's greatest challenges, the release said. (SH)


Fibre2Fashion News Desk – India

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