Home / Knowledge / News / Fashion / Nike unveils new range of footwear
Nike unveils new range of footwear
18
Mar '16
The Nike HyperAdapt 1.0
The Nike HyperAdapt 1.0
Nike, the world's largest sports brand has revealed the future of sport, highlighted by the groundbreaking “adaptive lacing” platform, as well as a pioneering football technology that separates mud from cleats and transformations in the celebrated innovations of Nike Air and Nike Flyknit that reinvent modern footwear design.

At a global event in New York City, Nike, Inc. President and CEO Mark Parker, unveiled these innovations and the new Nike+ app, the all-access pass for athletes to reach their potential. The app connects athletes with Nike's most-coveted products and services in a simple, seamless way, the company said in a press release.

The new Nike+ delivers a personal store, on-demand coaching and the best of Nike at an athlete's fingertips. These features come to life through a personal feed that recommends products tailored to athletes' coaching for all levels that adapts to their performance and schedule, and a connection to the endless motivation found in the world of Nike's in-person experiences.

“Today showcases a breadth of innovation that only Nike can deliver,” said Parker. “It represents a fundamental shift in how we serve the athlete. We've entered a new era of personalized performance. Athletes want more than a dashboard and data – they want a more personal relationship, one that gives them real solutions and total access to the best product and services.”

The groundbreaking products unveiled by Parker include HyperAdapt 1.0, Air VaporMax Flyknit, Anti-Clog Traction and Flyknit.

HyperAdapt is the first-ever step in the concept of “adaptive lacing.” It delivers a precise fit that can be adjusted to the changing needs of the game. Through this pioneering innovation, Nike offers a glimpse into the future of footwear. The Nike HyperAdapt 1.0 will be exclusively available to purchase through the new Nike+ app.

The Nike Air VaporMax reimagines how footwear is made and offers athletes the purest cushioning ever created.

Nike Anti-Clog Traction helps prevent mud from sticking to the bottom of football boots (cleats) with a new adaptive polymer. This premium traction helps players avoid the slips and excess weight that can separate victory from defeat by offering no distractions in all conditions. Anti-Clog is Nike's latest intersection of sport and science at the molecular level, as it solves for the problems that athletes have long thought unsolvable.

Nike Flyknit is available in all sports for all athletes in all conditions, a quantum leap forward for a technology which four years ago launched solely for marathoners. The combinations of yarns and digital knitting techniques that make up Flyknit now offer athletes stronger and more weatherproof options, as Nike continues to explore this groundbreaking technology's infinite possibilities to solve the world of sport's greatest challenges, the release said. (SH)

 

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Textiles | On 18th Jan 2017

Schoeller unveils water-repelling fabric ‘bling’

Schoeller textiles, Swiss textile company, has released its new...

Textiles | On 18th Jan 2017

China lays out plan to boost foreign investment

The Government of China has outlined measures to boost foreign...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search