Off-price marketplace Afound to launch in Sweden

01 Feb '18

2 min read

Courtesy: Afound

Afound, an off-price marketplace offering selected, broad and varied range of discounted products from well-known lifestyle and fashion brands, with both external and the H&M group’s own brands, with an extensive selection for both men and women, is set to launch in Sweden in 2018. H&M offer fashion and quality at the best price in a sustainable way.

Afound will present a carefully selected, season-less range from Swedish and international brands in a variety of price segments both online and in physical stores. Afound will also launch unique, limited product releases from a range of brands, all at attractive prices.

Fredrik Svartling, managing director of Afound said, “We see big potential for Afound and are looking forward to introducing the marketplace to our audience in Sweden in 2018. Afound cares about both the value of the products and the mix. And by offering personal style inspiration, quality labels, and the sense that you’re getting a really good deal, Afound will offer a new form of off-price experience.”

Afound’s marketplace will be launched both online and with physical stores, starting in Sweden, in 2018. The first store will open on Drottninggatan in Stockholm in parallel with the launch of the digital marketplace in Sweden. (GK)

Fibre2Fashion News Desk – India

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