Home / Knowledge / News / Fashion / Online womenswear Yellowfashion taps Sri Lanka
Online womenswear Yellowfashion taps Sri Lanka
11
Feb '16
Mumbai-based Yellowfashion.in, one of India's leading curated online women ethnic wear destinations, has announced its successful foray into Sri Lanka. Known for its selection of the finest sarees from across India, the company is betting on the fast growing Internet user base (6 million as per ITU) and cultural similarities in clothing preference.

The venture estimates 15 per cent of its revenues in 2016-17 to come from Sri Lankan market and cumulatively over the next 3 years, the Sri Lankan market to contribute Rs. 15 crore. Yellowfashion.in has signed up logistics company DTDC as the fulfilment partner to ensure timely delivery to its Sri Lankan customers. It has put in place an international payment gateway for a seamless customer experience. For any Sri Lankan customer, the current estimated time of delivery is 3-6 days, the company said in a press release.

Speaking about the Sri Lankan foray, Darshan Patodi, Co-founder, Yellowfashion.in said, "Our in-depth market research revealed that the country, besides witnessing a growing Internet user base, is also very similar in nature to the Indian market when it comes to women's ethnic wear choices. Sri Lankan economy has since bounced back, it is geographically proximate and the partnership with DTDC gives us the logistical support required to ensure or track record of happy customers, which is retained in the new market as well. We look forward to the foray contributing significantly to our growth and profitability in the years ahead."

According to a Google India study, apparel is the highest contributor after electronics when it comes to e-commerce. According to the study, the frequency of purchasing apparel is 30 per cent higher than any segment making it one of the most stable domains in Indian e-commerce landscape. According to another study by KMPG India, apparel contributes 34 per cent of the total online purchase. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

Gap, Athleta to increase use of sustainable fibres

Gap, one of the world's most iconic apparel and accessories brand and ...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search