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Pantaloons signs exclusive deal with Izabel London
Jun '16
Courtesy: Izabel London
Courtesy: Izabel London
Pantaloons, a division of Aditya Birla Fashion and Retail Limited, has added yet another international brand Izabel London to its rich portfolio of exclusive brands, the company said in a press release.

Pantaloons which claims it is India's top women's wear retailer, is amongst the leading fashion retailers in the country with a host of leading Indian and international brands as part of its portfolio.
Izabel London is a contemporary women's western wear brand from London. The brand is available in most of the major UK high street department stores and leading retail chains such as Debenhams, Dorothy Perkins, House of Fraser and many more. It has a growing consumer base with availability in more than 500 points of sale within the UK. It is also rapidly expanding across Europe, Asia and the Pacific region with 1000 plus points of sale globally.

Speaking on the launch of Izabel London in Pantaloons , Shital Mehta, CEO – Pantaloons said, “Pantaloons is one of the most popular destinations for women's wear. The women's wear segment is growing rapidly and contributes to a very large part of the overall business share. Our intent behind introducing 'Izabel London' to our women consumers is to create exciting moments for them to shop at our Pantaloons stores.”

Mehta, further added, “We are delighted to offer Izabel London to our consumers with international designs at Wow prices. With 200 plus styles as part of the SS16 launch, the brand has already won the hearts of women consumers.”

Izabel London is a multifaceted brand with a wide range of ensembles ranging from day glamour to easy evening wear. The collection has a superb mix of smart dresses, easy tunics, shrugs, chic palazzos and maxi dresses – a must-have wardrobe for every fashion loving woman. Izabel London's easy flowing dresses and tunics have been infused with 'Liva' fabric that adds softness and fluidity, making the garments more comfortable and fun to flaunt, the release said.

The collection from Izabel London showcases eclectic collections such as 'Road to Divinity' and 'Indigo Rush'. 'Road to Divinity' is inspired from Morocco with its rich history of architecture. Furthermore, 'Indigo Rush' takes its inspiration from the Middle East 'Arabic' influences of blues and indigos.

Izabel London will be available in 145 Pantaloons stores across the country. (SH)

Fibre2Fashion News Desk – India

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