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Perry Ellis partners with Adriano Goldschmied
19
Jan '18
Courtesy: Adriano Goldschmied
Courtesy: Adriano Goldschmied
Perry Ellis International, an Original Penguin by Munsingwear, is partnering with the denim icon and visionary, Adriano Goldschmied. The collection will mix the brand's rich heritage with Goldschmied's denim expertise. The launch is slated for Fall 2018 in premium department stores and websites, in addition to www.originalpenguin.com and company stores.

Building on its appeal to youth culture, Original Penguin's collaboration with Goldschmied leverages the brand's mantra to "Be An Original." Original Penguin pays homage to its rich brand heritage, having been adored by countless icons for more than 60 years. A strong influence of humour, fun and attention to detail can be seen in its products. The brand reworks its archive of mid-century classics with seasonal updates to reflect a modern lifestyle.

Commenting on the collaboration, Oscar Feldenkreis, chief executive officer and president of Perry Ellis International said, "With the resurgence of denim as a trend, our timely partnership with Adriano Goldschmied is truly exciting. This collaboration will invigorate the brand with the combination of our enduring style with Adriano's innovation, unique washes and imaginative designs. We anticipate a collection that is perfect for the brand's style-savvy consumer that appreciates its heritage."

Goldschmied added, "We are very pleased to partner with Perry Ellis International and believe our inspirations will complement Original Penguin, with its iconic American sportswear and contemporary fashion appeal, adding to the premium menswear apparel market."

The Original Penguin brand offers a full range of apparel and accessories fit for the modern urbanite, bringing together classic American sportswear and contemporary fashion with a heritage of craftsmanship. Original Penguin has created significant social momentum from its philanthropic social campaigns, music festival sponsorships, and Original Tracks music series as well as being a top pick among celebrities and influencers. (SV)

Fibre2Fashion News Desk – India


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