Home / Knowledge / News / Fashion / Plus-size fashion market leader Eloquii raises $15 mn
Plus-size fashion market leader Eloquii raises $15 mn
13
Apr '16
Courtesy: Eloquii
Courtesy: Eloquii
New York based Eloquii, the pioneering e-commerce destination for contemporary fast fashion plus size women, has announced a $15 million Series B round of financing. Acton Capital Partners led the funding, with participation from new investors, including Wildcat Capital Management and Blue Sky Venture Capital, as well as existing investors Greycroft Partners, Daher Capital, and Female Founders Fund.

This funding round builds on the $6 million in Series A financing the Company raised in November 2014 and will be used to accelerate Eloquii 's strong growth as it capitalizes on the exceptional plus-size market opportunity, the company said in a press release.

" Eloquii is helping to empower plus-size women by transforming the way this important consumer audience shops and engages around fashion online. Over the past year, we've grown revenue 165 per cent and further strengthened our enormously talented team," said Mariah Chase, CEO of Eloquii. "We are excited to expand our group of world-class investors as we enter our next stage of growth and seek to reach our goal of being the dominant fast fashion plus-size brand in the global market."

Over the past two decades, Acton has invested in more than 60 Internet companies including such fashion industry leaders as Mytheresa.com. In connection with Acton's investment, its Managing Partner Jan-Gisbert Schultze will join Eloquii's Board of Directors. Schultze said, "Eloquii has identified a formula to connect with the deeply underserved plus-size customer and forge a connection that inspires extreme loyalty. We look forward to helping Mariah and the team take advantage of the full potential of the brand in order to magnify its presence and become the clear leader in the market."

With the new financing, Eloquii plans to continue building its team in New York, make further investments in marketing and technology, and accelerate overall growth as it continues its rapid pace of digital retail innovation. Among the strategies the company is driving, Eloquii is capitalizing on digital and social media to engage with customers, including introducing the company's enormously successful #XOQ hashtag, which allows customers to tag themselves to the company's site.

The valuable personal connections Eloquii builds with its customers, along with the exceptional style it offers at a wide range of accessible price points complement its monthly flows of new and exciting trend-leading collections as well as its innovative data-based marketing strategies.

Leveraging dynamic and data driven merchandising, planning and allocation, the team is able to uniquely anticipate trends and customer demand. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search