PrettySecrets opens first offline store in Mumbai

Company: MTC Ecom Pvt Ltd.

Location: Bandra Linking Road and Phoenix MarketCity Kurla

Area: 1300 sq. ft.

Product profile: The stores offer a complete range of 1200+ products across categories like lingerie, nightwear, activewear and swimwear from PrettySecrets’ signature range - Miracle Fit, Breathe, Tempt Me, Live N It and Sleep Beautiful.

About the company: PrettySecrets (MTC Ecom Pvt Ltd.), headquartered in Mumbai, was created by the visionary entrepreneur Karan Behal in 2011. It started out as a women's sleepwear brand almost eleven years ago with its presence in major departmental stores such as Shoppers Stop, Pantaloons, Globus, Central, etc. as well as over 200 MBO’s. The brand diversified its range in 2012 through e-tailing on PrettySecrets.com. Since its inception, it boasts of a much wider lingerie, nightwear, activewear and swimwear selection for young Indian women. Its products are available online at Amazon, Flipkart, Myntra, Jabong, Tatacliq, Souq.com and Lazada.com. PrettySecrets has planned to spread its wings by franchising 30 EBOs across metro cities in 2017 with an additional 300 by 2019. It also plans to expand its retail footprint in 10 cities in 2017. PrettySecrets will release its Progressive Web App (PWA) in 2017 for an ultra-modern shopping experience.

Fibre2Fashion News Desk – India