Home / Knowledge / News / Fashion / Python Performance launches Kickstarter campaign
Python Performance launches Kickstarter campaign
04
Nov '16

British sportswear company Python Performance has launched a campaign on Kickstarter to promote contour compression leggings and tops developed by them for athletes. The innovative and performance enhancing fitness clothing line has been designed using ReForm fabric technology which is based on proprioceptive principles of kinesiology tape.

The apparel developed by Python Performace outperform top brand competitors by delivering multiple functionality in a single garment. Python's sportswear products have been developed using ReForm fabric technology which uses unique method of weaving material to deliver pinpoint heat and cooling, pinpoint compression and supportive joint stabilisation in one garment so the wearers feel supported where they need it most.

The ReForm fabric technology in each Python Performance garment provides postural support, stabilisation which targets injury prone points to avoid pain and optimises muscle activation which allows heat dissipation and retention in the right places.

“I'm really excited; I haven't seen anything like Python Performance before. As a world champion masters athlete I can be quite injury prone, so the ReForm fabric strips will offer support where I need it and is really beneficial,” said world record holding track and field sprint masters athlete, Rick Beardsel.

“This is the next step in performance sportswear; I've never seen clothing like this that incorporates everything an athlete needs. The concept is a no brainer - I can't believe it hasn't been done before! It's going to be huge, it's the Netflix of sportswear and as soon as I heard about the brand's 'outperform' message, I had to be a part of it,” said US fitness model Andrew Jones.

“We've had an amazing response to the fabric technology we've developed. Our ambition is to provide not only athletes but anyone who enjoys sport and fitness with the most innovative clothing, so they can outperform themselves every time. We have created the next step in performance sportswear and we honestly believe none of the big sportswear giants are making their active wear in this way. We want to change the status quo of the sportswear category and we're working with some of the most exciting R&D talent to ensure innovation sits at the core of every garment we produce,” said Oscar Ryndziewicz, CEO of Python Performance.

Additionally, the company's innovations have also sparked immediate interest with top sports institution University of Birmingham. The University's sport science department is testing the fabric technology and considering whether to incorporate it as part of curriculum. (RR)

 

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search