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Python Performance launches Kickstarter campaign
Nov '16

British sportswear company Python Performance has launched a campaign on Kickstarter to promote contour compression leggings and tops developed by them for athletes. The innovative and performance enhancing fitness clothing line has been designed using ReForm fabric technology which is based on proprioceptive principles of kinesiology tape.

The apparel developed by Python Performace outperform top brand competitors by delivering multiple functionality in a single garment. Python's sportswear products have been developed using ReForm fabric technology which uses unique method of weaving material to deliver pinpoint heat and cooling, pinpoint compression and supportive joint stabilisation in one garment so the wearers feel supported where they need it most.

The ReForm fabric technology in each Python Performance garment provides postural support, stabilisation which targets injury prone points to avoid pain and optimises muscle activation which allows heat dissipation and retention in the right places.

“I'm really excited; I haven't seen anything like Python Performance before. As a world champion masters athlete I can be quite injury prone, so the ReForm fabric strips will offer support where I need it and is really beneficial,” said world record holding track and field sprint masters athlete, Rick Beardsel.

“This is the next step in performance sportswear; I've never seen clothing like this that incorporates everything an athlete needs. The concept is a no brainer - I can't believe it hasn't been done before! It's going to be huge, it's the Netflix of sportswear and as soon as I heard about the brand's 'outperform' message, I had to be a part of it,” said US fitness model Andrew Jones.

“We've had an amazing response to the fabric technology we've developed. Our ambition is to provide not only athletes but anyone who enjoys sport and fitness with the most innovative clothing, so they can outperform themselves every time. We have created the next step in performance sportswear and we honestly believe none of the big sportswear giants are making their active wear in this way. We want to change the status quo of the sportswear category and we're working with some of the most exciting R&D talent to ensure innovation sits at the core of every garment we produce,” said Oscar Ryndziewicz, CEO of Python Performance.

Additionally, the company's innovations have also sparked immediate interest with top sports institution University of Birmingham. The University's sport science department is testing the fabric technology and considering whether to incorporate it as part of curriculum. (RR)


Fibre2Fashion News Desk – India

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