Home / Knowledge / News / Fashion / River Island and Snapchat launch Snap & Share campaign
River Island and Snapchat launch Snap & Share campaign
03
Sep '16
Courtesy: River Island
Courtesy: River Island
River Island has joined hands with Snapchat to introduce the 'Snap & Share' campaign for its millennial audience in the UK. The companies have collaborated to create customised branded filters which can exclusively be used in Snapchat stories when in River Island stores. They are set to be made available in over 280 stores for the next three months.

This one of its kind, location-based campaign features filters that are especially designed to highlight cultural messages and key brand. They will change along with the fashion seasons. Moreover, this campaign is inspired by Polaroids and supports the retailer's new fall advertising campaign. It will run until the end of November.

“When devising a plan for the launch of our new autumn/winter campaign, we wanted to explore new innovation and technology, seeking a fresh way for us to connect and engage with River Island customers. We decided to use Snapchat for its mass reach, popularity and ability to cut through to consumers with strong, creative content,” said Josie Roscop, marketing director of River Island.

Customers, who visit the stores in the UK and use these filters in their Snapchat stories, stand a chance to win a shopping spree of £1,000 and a digital camera. (KT)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search