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River Island and Snapchat launch Snap & Share campaign
03
Sep '16
Courtesy: River Island
Courtesy: River Island
River Island has joined hands with Snapchat to introduce the 'Snap & Share' campaign for its millennial audience in the UK. The companies have collaborated to create customised branded filters which can exclusively be used in Snapchat stories when in River Island stores. They are set to be made available in over 280 stores for the next three months.

This one of its kind, location-based campaign features filters that are especially designed to highlight cultural messages and key brand. They will change along with the fashion seasons. Moreover, this campaign is inspired by Polaroids and supports the retailer's new fall advertising campaign. It will run until the end of November.

“When devising a plan for the launch of our new autumn/winter campaign, we wanted to explore new innovation and technology, seeking a fresh way for us to connect and engage with River Island customers. We decided to use Snapchat for its mass reach, popularity and ability to cut through to consumers with strong, creative content,” said Josie Roscop, marketing director of River Island.

Customers, who visit the stores in the UK and use these filters in their Snapchat stories, stand a chance to win a shopping spree of £1,000 and a digital camera. (KT)

Fibre2Fashion News Desk – India


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