Home / Knowledge / News / Fashion / Roberto Cavalli goes for online makeover
Roberto Cavalli goes for online makeover
15
Mar '16
Prestigious Italian fashion house Roberto Cavalli is back online with a completely renewed. It has also launched its new omnichannel and mobile friendly e-commerce, the brand said in a press release.

Its website www.robertocavalli.com has become the online flagship store to discover and directly purchase clothing and accessory collections of the house, for both men and women.

“We aim at being omni-channel, using our most important boutiques worldwide as hubs to send our products to more than 60 countries,” said Renato Semerari, CEO of the Cavalli Group.

“This way, we can not only offer to our clients a variety of merchandise that is wider and more faithful to our brand image; but we can also directly operate on the stock of products, thus reducing tangible assets,” he added.

Thanks to the new distribution system, clients in Italy, UK and US will enjoy a “pay-and-collect” service, allowing them to choose and order garments and accessories online, and find the nearest Roberto Cavalli boutique to collect their purchase.

“It is a full responsive platform – adapting to the habits of modern users, who ever more frequently prefer connected mobile devices to get the news and purchase,” Semerari said.

The new site is an open window to the world of Roberto Cavalli, offering thorough information on the roots and heritage of the brand, on its celebrities, on its creative director Peter Dundas, and on the brand's lifestyle.

“The new website will be fully interactive, taking up a pivotal role in the presentation of the collections, thanks to the live airing of the catwalk shows, a social media wall and photo gallery; giving clients across the world the chance to follow the shows live, discover the behind the scenes, and browse on-line the entire collections, as well as to experience the Cavalli world and meet its protagonists,” Semerari said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy:  Pratibha Syntex

Apparel/Garments | On 19th Jul 2018

India's Pratibha Syntex aims $200 mn sales revenue by 2020

Pratibha Syntex, with interests in fibre, spinning, knitting and...

Courtesy: Munich Fabric Start

Fashion | On 19th Jul 2018

Over 100 brands to present denims at Bluezone in Sept

Over 100 international brands will present their denim developments...

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search