S Korea's IMEMINE developing full body measurement system

26 Oct '20

1 min read

Pic: Shutterstock

Korean start-up IMEMINE is developing a personalised untact app called SizeMine to measure the size that matches the fashion brand. SizeMine can measure size with just one image using a smartphone. The technology is a full-body scan size measurement system that utilises anthropometric artificial intelligence (AI) algorithms that allow customers to purchase clothes that fit their size and eventually reduce the return rate.

SizeMine uses standard physical data with AI learning data and compares them with the photographic image to find differences.

The company is expecting to develop its prototype for beta testing by December this year. The recent tests of SizeMine have resulted in an accuracy of 97 per cent. IMEMINE is targeting the business-to-business market with tie-ups with e-commerce sites selling fashion brands, according to a South Korean media report.

The price that has been currently set for measurement through SizeMine is a dollar per user. IMEMINE is looking at selling the licence to e-commerce platforms as a revenue model.

The start-up is currently in talks with China’s biggest e-commerce site Alibaba and expects to start business by March 2021.

Fibre2Fashion News Desk (DS)

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