Home / Knowledge / News / Fashion / Snapdeal launches Ekta Kapoor's fashion label EK
Snapdeal launches Ekta Kapoor's fashion label EK
17
Dec '15
E-commerce player Snapdeal has announced the exclusive launch of film producer, Ekta Kapoor's fashion label “EK”. In a press release, Snapdeal said customers can browse through an exclusively curated collection of designer wear and accessories worn by leading TV celebrities that have become style statements.

The fashion line will include sarees ranging from Rs 1500-11000 and jewellery ranging from Rs 650-10,000.

Speaking about this partnership, Rahul Taneja, Vice President, Category Management, Snapdeal said, "We are excited to partner with Ekta Kapoor for the launch of her maiden fashion collection exclusively on Snapdeal. The “EK” collection is the perfect addition to our fashion portfolio, bringing our customers access to designer apparels and accessories for every occasion, selected from their favourite TV shows.”

EK mirrors a fascination for glamour, catering to women who aspire to emulate their favourite celebrity style statements. The signature line which premiered on December 16 will be on till December 18 via Snapdeal, with the launch of an exclusive range of sarees and jewellery. Additionally, Ekta Kapoor will expand the collection to add Indo-western trends and accessories by January 2016, the release said.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms said, “The EK collection is an amalgamation of television and fashion, creating new style statements. Our partnership with Snapdeal is part of our strategic decision to foray into the ready-to-wear fashion market segment, and establish wider touch points for fashion-conscious consumers in India. With a reach into over 5000 towns and cities across the country, Snapdeal has tapped the pulse of consumers across the country, and is an ideal partner for us.” (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search