Home / Knowledge / News / Fashion / Snapdeal launches Ekta Kapoor's fashion label EK
Snapdeal launches Ekta Kapoor's fashion label EK
17
Dec '15
E-commerce player Snapdeal has announced the exclusive launch of film producer, Ekta Kapoor's fashion label “EK”. In a press release, Snapdeal said customers can browse through an exclusively curated collection of designer wear and accessories worn by leading TV celebrities that have become style statements.

The fashion line will include sarees ranging from Rs 1500-11000 and jewellery ranging from Rs 650-10,000.

Speaking about this partnership, Rahul Taneja, Vice President, Category Management, Snapdeal said, "We are excited to partner with Ekta Kapoor for the launch of her maiden fashion collection exclusively on Snapdeal. The “EK” collection is the perfect addition to our fashion portfolio, bringing our customers access to designer apparels and accessories for every occasion, selected from their favourite TV shows.”

EK mirrors a fascination for glamour, catering to women who aspire to emulate their favourite celebrity style statements. The signature line which premiered on December 16 will be on till December 18 via Snapdeal, with the launch of an exclusive range of sarees and jewellery. Additionally, Ekta Kapoor will expand the collection to add Indo-western trends and accessories by January 2016, the release said.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms said, “The EK collection is an amalgamation of television and fashion, creating new style statements. Our partnership with Snapdeal is part of our strategic decision to foray into the ready-to-wear fashion market segment, and establish wider touch points for fashion-conscious consumers in India. With a reach into over 5000 towns and cities across the country, Snapdeal has tapped the pulse of consumers across the country, and is an ideal partner for us.” (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search