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Stockmann banks on new brands and partners
Sep '15
Finnish company Stockmann's department stores division has said it is making significant improvements to the product selection in its stores and online arm to ensure inspiration, quality and convenient shopping for its customers.

In a press release, Stockmann said its own product selection focuses on fashion, cosmetics, food and home products, which together accounted for over 85 per cent of the department stores' sales last year. This offering is complemented by an attractive range of goods and services from tenants. The goal shared by Stockmann's own retail operations and its tenants is to provide a top-notch shopping experience to Stockmann's customers.

Stockmann's fashion selection has been expanded with new world-class brands such as Reiss, Malene Birger, Marimekko Contemporary, Coach, and Tru Trussadi in clothing, Scandale in lingerie, Coach and Rebecca Minkoff in handbags and Af Klingberg and Alexander Wang in shoes.

“We want to offer our customers the best mix of brands and choices. A wide selection of fashion, cosmetics, food and home products continues to be Stockmann's strength. We will keep up-to-date with changing trends and will add new experiences by introducing pop-up stores, seasonally changing brands and events. The on-going Brooklyn campaign is a successful example of this, and we have received a lot of good feedback about the campaign,” said Jouko Pitkänen, Director of Stockmann Retail.

The responsibility for products and services outside Stockmann's main product areas will lie mainly with tenants in the future, the release said.

In electronics, Stockmann's partner in Finland is Expert which has opened stores at the Helsinki flagship and the Turku department store. Books continue to be a key part of the product selection, and the Academic Bookstores will have a new owner, Bonnier Books.

The toy store Hamleys will start as a new tenant in the Helsinki flagship in November. (SH)


Fibre2Fashion News Desk – India

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