Home / Knowledge / News / Fashion / Teatum Jones bags Womenswear Woolmark Prize
Teatum Jones bags Womenswear Woolmark Prize
15
Feb '16
Teatum Jones was announced as the winner of the womenswear final of the 2015-2016 International Woolmark Prize, presented at a special event as part of New York Fashion Week last week, the Woolmark Company said in a press release.

“I loved the original concept, the articulation of the concept and the romanticism of the clothes,” said André Leon Talley, one of the judges who is also a fashion author, editor and consultant, former Editor-at-Large, American Vogue. “They did their research in terms of sourcing and I believe some customers will really respond to the narrative. It was wonderful.”

Thakoon Panichgul, Chief Creative Officer, Thakoon explained: “The winner took to the task of using wool in innovative ways. They showed artisanal qualities through wool lace, colour blocking and double-faced wool creating a three-dimensional quality.”

Inspired by a Wool Utopia conceived by English nun Agnes Morrogh-Bernard in 1892, whereby she founded the Foxford Woollen Mills to weave luxurious woollen blankets and restore hope to an impoverished town, Teatum Jones travelled to the mill to create exclusive blankets and modernised them with geometric foil prints and hand embroideries on skirts and jackets.

Using a mix of 17.5 micron and 19.5 micron Australian Merino wool for the clothes, and 23 micron wool for the accessories, the UK design duo partnered with a specialist guipure lace mill in France, convincing them to use wool for the first time, to create innovative, vibrant geometric Merino laces - inspired by the geometric borders of the blankets. Catherine Teatum and Rob Jones then flew to Italy where they developed a stretch wool that feels similar to a scuba suit, upon which they bonded the Merino lace, creating a luxurious lace fabric that performed as a structured tailoring cloth.

“For our regional entry we really pushed the innovation in our textile development and the use of Merino wool. We had developed many techniques and new ways of using Merino, which impressed the judges. For the final capsule collection, we decided to take the strongest of these techniques and concentrate on developing them, refining them and maximising the beauty in their potential.”

Stuart McCullough, CEO Australian Wool Innovation, who was also a jury member, said: “Teatum Jones has showcased wool in a unique but very commercial way. We are excited about their take on Australian Merino wool and it feels like something very new.”

Teatum Jones added: “This is amazing, we are honoured and excited and it's just the beginning; we have only scratched the surface. This award lets us ignite the magic of wool, so the customer sees the romance in wool. This competition is the opportunity to be physically present at store launches and being able to pass on that experience to the customer is magical.”


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search