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The Limited debuts in 150 Belk stores
09
Dec '17
Courtesy: Belk
Courtesy: Belk
The Limited, a legacy brand known for empowering women in the workforce for over 50 years, has returned to TheLimited.com and debuted in 150 Belk stores. Known for delivering Modern. Southern. Style. for nearly 130 years, Belk, a private department store company based in Charlotte, has become the exclusive distributor for The Limited brand.

With this, Belk is expanding its quality roster of national brands and private-label fashion.

"The Limited provides customers with tailored, feminine looks to seamlessly carry the modern woman from work to her social life," said Nadine Rauer, Belk executive vice president and general merchandise manager. "We're committed to not only delivering the products that The Limited is known for, but also expanding the assortment to take this iconic brand to the next level."

The Limited products are now available in plus size – a first for the brand – and the relaunch will also include designs in petite, tall, and denim. The Limited will once again offer boardroom-ready looks and fashion-forward designs that can be mixed and matched throughout every season.

With the TheLimited.com, customers beyond Belk's 16-state footprint will have access to the brand's collections whenever they want to shop. The Limited will be managed as an exclusive, private brand, like Belk favorites Crown & Ivy, Kaari Blue, New Directions and True Craft. In 2018, Belk will launch The Limited in an additional 74 stores. (SV)

Fibre2Fashion News Desk – India


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