Home / Knowledge / News / Fashion / The Limited debuts in 150 Belk stores
The Limited debuts in 150 Belk stores
09
Dec '17
Courtesy: Belk
Courtesy: Belk
The Limited, a legacy brand known for empowering women in the workforce for over 50 years, has returned to TheLimited.com and debuted in 150 Belk stores. Known for delivering Modern. Southern. Style. for nearly 130 years, Belk, a private department store company based in Charlotte, has become the exclusive distributor for The Limited brand.

With this, Belk is expanding its quality roster of national brands and private-label fashion.

"The Limited provides customers with tailored, feminine looks to seamlessly carry the modern woman from work to her social life," said Nadine Rauer, Belk executive vice president and general merchandise manager. "We're committed to not only delivering the products that The Limited is known for, but also expanding the assortment to take this iconic brand to the next level."

The Limited products are now available in plus size – a first for the brand – and the relaunch will also include designs in petite, tall, and denim. The Limited will once again offer boardroom-ready looks and fashion-forward designs that can be mixed and matched throughout every season.

With the TheLimited.com, customers beyond Belk's 16-state footprint will have access to the brand's collections whenever they want to shop. The Limited will be managed as an exclusive, private brand, like Belk favorites Crown & Ivy, Kaari Blue, New Directions and True Craft. In 2018, Belk will launch The Limited in an additional 74 stores. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search