Home / Knowledge / News / Fashion / Tommy Hilfiger to launch “Twitter Halo” at NYFW
Tommy Hilfiger to launch “Twitter Halo” at NYFW
11
Sep '15
American fashion label Tommy Hilfiger has announced that it will launch Twitter, Inc.'s “Twitter Halo” at its Spring 2016 fashion show during the New York Fashion week, taking place at Pier 36 on Monday, September 14. “Twitter Halo” is a multi-camera device that captures unique 360 degree videos that can be shared in real-time through Twitter, it said in a press release.

“We've become increasingly energized by digital technology and innovation, which has transformed the show experience for us and our audiences,” said Tommy Hilfiger. “For our Spring 2016 fashion show, we'll build on this energy as we premiere first looks from the collection using the new 'Twitter Halo,' which will have its worldwide debut at our Spring 2016 fashion show.”

“The longstanding relationship between Twitter and Tommy Hilfiger dates back to 2013 and continues to be strong,” said Ashley Vinson, Head of Brand Strategy at Twitter. “Fashion and Twitter go hand-in-hand, and Tommy Hilfiger is one brand that's consistently ahead of the curve when it comes to implementing creative uses of Twitter.”

Past collaborations between Tommy Hilfiger and Twitter have included the “Twitter Mirror” at the Fall 2015 Hilfiger Collection runway show – which garnered posts from Rita Ora and Gigi Hadid – and the hugely popular “Vine 360 Booth,” which was backstage at the brand's Spring 2015 fashion show and generated widely-viewed posts from Kendall Jenner, Georgia May Jagger and Alexa Chung, among others.

“In the past two years we've successfully collaborated with Twitter on a number of projects that have engaged, excited and inspired our consumers,” said Avery Baker, Chief Brand and Marketing Officer for Tommy Hilfiger. “Our work with Twitter this season builds on our shared pioneering spirit to introduce the 'Twitter Halo' during NYFW. As the retail landscape shifts and consumer expectations evolve, we're focused on sharing our shows and new collections through the most innovative, original and exciting channels, and we look forward to continue building upon our passion for fusing fashion and technology.”

Further details on the Tommy Hilfiger brand's full digital fashion week program will be announced during Spring 2016 New York Fashion Week. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

GST Council allows ITC refund to fabrics

Textiles | On 23rd Jul 2018

GST Council allows ITC refund to fabrics

The Goods and Services Tax (GST) Council at its 28th meeting held...

GST slashed on Chenille fabrics, knitted cap to 5%

Textiles | On 23rd Jul 2018

GST slashed on Chenille fabrics, knitted cap to 5%

The Goods and Services Tax (GST) on Chenille fabrics and other...

Courtesy: Pexels

Apparel/Garments | On 23rd Jul 2018

Turkey aims to export apparel worth $25 bn in 5 years

Turkey aims to increase its apparel exports by 50 per cent in 2018...

Interviews View All

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search