Top Drawer London to launch 'Play' for kids

19 May '18

2 min read

Courtesy: Top Drawer London

Top Drawer London, a trade event beginning September 9, will provide a space for children with the launch of Play, featuring fashion, accessories, toys and home décor. A major new destination for leading brands and new designers, Play will respond to changes in the retail landscape where creative stockists continue to diversify and broaden their offering.

The three-day programme is the UK's leading retail trade event for creative lifestyle buyers, showcasing a curated edit of 1,500 brands to top international retailers.

With a fresh, fun new look and an expanded selection of the very best kids’ brands, Play is packed with ideas to help retailers tune in to the latest trends in retailing. Reflecting the dynamism, growth and diversity of the children’s sector and offering buyers a comprehensive, Play is set to provide brands and buyers alike with a buzzing new destination for this vibrant sector, Top Drawer press release said.

“We’re so excited to present this new concept, Play. It really builds on our strengths, providing a dynamic focal point where an expert mix of the best brands in the sector will meet the best mix of retailers. Buyers love Top Drawer precisely because of the variety of design-led products it presents across a range of complementary categories: one destination, multiple buying opportunities. And Play will showcase the UK’s largest collection of design-led kids’ toys, gifts, clothing, home decoration and accessories” reports Alejandra Campos, event director of Top Drawer.

Play will showcase collections of various brands including Areaware, Londji, Egmont Toys, Fiona Walker England, The Little Taylor, Billy Loves Audrey, Donsje, Home by Door, aden + anais, Lara & Ollie, Wee Gallery, Bertoy, Selfie Clothing, Hannah + Tiff, Inch Blue, Easy Peasy, Petit Jour Paris, Blade & Rose, IZIPIZI, Le Toy Van, Delight Decor, Little Bird Told Me and Mini Wallers. (RR)

Fibre2Fashion News Desk – India

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