Home / Knowledge / News / Fashion / Treating the customer like king: abof.com
Treating the customer like king: abof.com
Oct '15
The Aditya Birla Group is aiming for the stars with the recent launch of its online fashion destination abof.com. In a press release, the new company said it is committed to develop curated content ”that recognizes that there is a star in each one of us”.

Targeted at the millennials, abof.com seeks to re-define online shopping in fashion brands in the clothing, footwear as also the accessories segment with a personalized touch by astutely integrating tips to cater to individual tastes and choices.

In sharp contrast to conventional e-commerce shopping cart based on click and add to cart formats, abof.com is visual-oriented with smart teasers to capture the eyeballs of the millennials.

“We seek to make abof the one stop destination for all the fashion needs of the millennials Apart from adopting a tone of voice and visual language which we believe will connect with them (millennials) better, we have gone one step further to deliver personalized shopable content to our customers based on their information, real-time behaviour and preferences,” Prashant Gupta, President and Chief Executive Officer, abof.com said.

Abof starts its interaction with the browsers from the very beginning with a style quiz that helps understand their persona and the style preference. Based on this information, it customizes its 'What's Hot' section to deliver more accurate, relevant, and personalized content that matters to them.

“Our 'What's Hot' section is in fact the landing page of abof.com which defines our commitment to inspiration and discovery-based commerce,” Gupta said.

Built with a vision to become India's most admired online fashion, abof has leveraged best-of-breed technologies. Its experience has been built as mobile first, and it works seamlessly across a wide range of devices including desktops. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Textiles | On 27th Oct 2016

Fischer Konzept installs sixth Zünd digital cutter

Fischer Konzept, German developers of individual packaging solutions...

Interviews View All

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search