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Under Armour opens its largest Brand House in Boston
14
Nov '16
Brand:  Under Armour                                

Company: Under Armour          

Location: Prudential Center, Back Bay, Boston

Area: 19,000 sq. ft.

Product profile: Apparel, footwear and accessories for men and women

Store design | Interiors & VM | Fixtures: With the interactive retail space across two floors, the brand's latest innovations are highlighted across various product categories, including training, running, basketball, golf, studio, outdoor, team sports, youth and footwear. Delivering a fully immersive brand experience, Under Armour tells its brand story through digital displays that inform and inspire.

A wall map in the fitting rooms follows a run path from the perspective of the brand's Connected Fitness running community. The path starts at the Brand House leading to Boston's most historical and well-known trail; each fitting room represents a mile marker and landmark along the renowned trail.

The store offers a dedicated space for the new UAS label of modern American sportswear. UAS is designed to artfully fuse the worlds of sports and fashion, while delivering intuitive product optimized for the variable conditions of everyday life.

About the company:

Under Armour, the originator of performance footwear, apparel and equipment, revolutionised how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.

Fibre2Fashion.com – India


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