Company: Under Armour
Location: Prudential Center, Back Bay, Boston
Area: 19,000 sq. ft.
Product profile: Apparel, footwear and accessories for men and women
Store design | Interiors & VM | Fixtures: With the interactive retail space across two floors, the brand's latest innovations are highlighted across various product categories, including training, running, basketball, golf, studio, outdoor, team sports, youth and footwear. Delivering a fully immersive brand experience, Under Armour tells its brand story through digital displays that inform and inspire.
A wall map in the fitting rooms follows a run path from the perspective of the brand's Connected Fitness running community. The path starts at the Brand House leading to Boston's most historical and well-known trail; each fitting room represents a mile marker and landmark along the renowned trail.
The store offers a dedicated space for the new UAS label of modern American sportswear. UAS is designed to artfully fuse the worlds of sports and fashion, while delivering intuitive product optimized for the variable conditions of everyday life.
About the company:
Under Armour, the originator of performance footwear, apparel and equipment, revolutionised how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.
Fibre2Fashion.com – India
Textiles | On 18th Jun 2018
The digital textile printing sector is expected to have a compound...
Apparel/Garments | On 18th Jun 2018
The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...
‘The intimatewear category in India is slowly becoming trend-sensitive.’
‘Buying crowdsourced or creative designs are much more appealing to the...
Zenitex Mill Pvt Ltd
Full of green energy
<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...
Established in 1956 with a small beginning, Embee today manufactures a...
Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
From its modest beginning in the late 1960s, Shrujan has grown into a...
Threads & Shirts
Threads & Shirts is a freshly-tailored concept providing men/women a...
Usha Social Services
The Usha Silai label from Usha International is all set for a retail...