Home / Knowledge / News / Fashion / Van Heusen unveils digital studio store in Bengaluru
Van Heusen unveils digital studio store in Bengaluru
16
Jan '16
Fashion leader Van Huesen has unveiled its first flagship experience store called Van Heusen Style Studio in Bengaluru by offering what it calls an “immersive shopping” experience enabled by cutting-edge technology, for its discerning consumers.

The ultra-modern store has been designed by Infinite Analytics, an MIT company that enhances shopper experience by powering personalization, a company release said.

Van Heusen Style Studio is focusing on elevating the shopping experiences for their consumers and at the same time simplifying the shopping process through the use of various digital experiences. Shoppers are provided with personalized style recommendations, consultants, in-house stylists and style recommendation apps, all under one roof, the release said.

“By bringing in cutting-edge technologies combined with personalized interactions in this store, we have transformed apparel shopping in a brick & mortar store into a whole new personalized shopping experience,' said Vinay Bhopatkar, COO of Van Heusen and People in the release.

This is the first attempt of Van Heusen, the power brand from Madura Fashion & Lifestyle portfolio, to use virtual space for selling. It morphs into a more tech-savvy brand, at a time when shoppers are switching to shopping on the Internet.

According to Akash Bhatia, Co-founder & CEO, Infinite Analytics, “Infinite Analytics is the only company to have successfully bridged the online and offline worlds when it comes to personalization using analytics. Van Heusen is at the forefront of cutting edge digital technologies revolutionizing the store, and we are glad to be a part of their journey into the future.” (SH)

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search