Vince adding two new US retail locations

19 Jun '18

2 min read

Courtesy: Vince Holding

Vince, an indirectly wholly owned subsidiary of Vince Holding, is adding two new US retail locations to expand its retail footprint in the second and third quarters of this year. The Domain in Austin, Texas is to open in June, followed by a new Los Angeles flagship in Palisades Village – the Caruso development opening in September in the Pacific Palisades.

“Over the past several months we have made great strides in advancing our retail expansion strategy due largely to the strength of our product assortment and presentation, which has resonated with Vince customers across all channels,” said chief executive officer, Brendan Hoffman. “We believe that an exceptional product offering, coupled with a modern approach to retail, will continue to drive the momentum of our direct-to-consumer business and position our company to achieve sustainable growth over the long term.”

The Domain store, in addition its recently opened Vince locations at the Waterside Shops in Naples, Florida (May 24), the Gardens on El Paseo in Palm Desert, California (April 26) and the Mall at Short Hills in Short Hills, New Jersey (March 29), will provide the brand with a strong foothold in shopping centers with department stores it has exited as a part of the company’s transformation strategy.

Both the Domain and Palisades Village locations will reflect the understated California-inspired design aesthetic of Vince creative director Caroline Belhumeur through the use of inviting architectural details, custom plant installations and mid-century modern décor. A neutral colour palette with stucco finishing treatments will tie the spaces together. The Palisades Village store’s unique two-level floor plan will feature a large terrace, circular stucco staircase and reflection pool, bringing elements of nature indoors for a luxuriously serene shopping experience. (SV)

Fibre2Fashion News Desk – India

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