Home / Knowledge / News / Fashion / Virat Kohli debuts athleisure brand One8 with Puma
Virat Kohli debuts athleisure brand One8 with Puma
10
Nov '17
Courtesy: in.puma.com
Courtesy: in.puma.com
What: Virat Kohli has debuted his athleisure brand One8 in collaboration with Puma

Who: Virat Kohli is Indian international cricketer who currently captains the Indian national team. He is often regarded as one of the best batsman in the world.

With: Puma, one of the world’s leading sports brands that designs, develops, sells and markets footwear, apparel and accessories. The Herzogenaurach/Germany  headquartered company offers performance and sport-inspired lifestyle products in categories such as football, running and training, golf, and motorsports. Puma distributes its products in more than 120 countries and employs more than 13,000 people worldwide.

USP: The message of this brand is to ‘Come out and Play’. Justifying the message, the mission is to motivate Indians to achieve better physical health by incorporating play into their daily lives. The aim is to highlight the joy of playing and the way it can be combined with one’s daily routine.

Collection: The collection is designed as an athleisure wear, presently available only for men. It comprises sweat pants, sleeveless shirts, t-shirts and sweat jackets. Tees embedded with Virat Kohli’s logo are also a part of this collection.

Price points: Rs 1,499 onwards

Available: Puma stores across India, and on in.puma.com, at present. On Myntra from late November 2017 onwards.

Virat Kohli’s remarks: “Sport holds a very important place in my life. It has helped me become who I am today. The fact that we generally view sports as a hindrance to success or as a distraction as we grow older needs to change. I urge everyone to make time to pursue a more physically active lifestyle by making time to play. It is fun, relieves stress and helps us stay healthy,” he said. “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play because feeling fit and looking active is a simple step 1 towards leading a more active lifestyle.”

Additional remarks: “We believe collaborating with Virat is the right direction for both the brand and a movement as important as ‘Come Out and Play’,” said Abhishek Ganguly, managing director, Puma India. “The clothing collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style while staying true to his philosophy of an active lifestyle.”

Fibre2Fashion News Desk – India


Must ReadView All

Maintain NAFTA trucking provisions: AAFA, US trade bodies

Apparel/Garments | On 22nd Nov 2017

Maintain NAFTA trucking provisions: AAFA, US trade bodies

The American Apparel & Footwear Association (AAFA) recently joined...

Vietnam’s textile & garment exports cross $24bn till Oct

Textiles | On 22nd Nov 2017

Vietnam’s textile & garment exports cross $24bn till Oct

Vietnam earned $24.372 billion from textile and garment exports in...

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Textiles | On 22nd Nov 2017

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Karl Mayer, a technology and market leader in textile machinery from...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search