White Stuff cuts 390 jobs, shifts to online mode faster

18 Jul '20

1 min read

Pic: White Stuff

British fashion and lifestyle retailer White Stuff recently said it will cut 390 jobs in the latest phase of a transformation programme as part of its response to the shift of sales online. That shift is moving faster than ever since the COVID-19 lockdown, it said. Some 100 redundancies will be made at its headquarters and 290 in its UK retail team. This signalled a ‘fundamental reshaping of the business’, said White Stuff in a statement.

Over the last 18 months, the retailer had developed its online sales and focused on turning a more digitally-driven brand through a business transformation programme aimed at responding as customers do more online shopping, according to British media reports.

But the speed of change increased during the coronavirus-induced lockdown, when more of its existing shoppers started to buy online and others tried it for the first time. Since then, change that might have previously taken years to happen had now come about in the space of weeks, it said, and customers are not likely to go back to their old ways while social distancing persists.

White Stuff, founded in 1985, has about 100 shops in the United Kingdom.

Fibre2Fashion News Desk (DS)

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