Home / Knowledge / News / Fashion / Yepme steps on the gas, to open 100 stores in FY17
Yepme steps on the gas, to open 100 stores in FY17
26
May '16
Courtesy: Yepme
Courtesy: Yepme
Gurgaon-based online fashion portal Yepme plans to open 75-100 stores by the end of this financial year to bolster its offline presence, ETRetail.com has reported.

"Our stores will be combination of company-owned stores and franchisee stores," said Sandeep Sharma, cofounder of Yepme, which launched its first brick-and-mortar store in January this year. "Of these, about 15 will be operational by July."

Established in 2011, Yepme recently opened its fourth store in Galleria market in Gurgaon. The company is expanding through the omni-channel route with similar pricing strategies for offline and online.

According to Sharma, two of Yepme's Gurgaon stores have brought in five times the revenue that the company has got through online sales in the city, and the company is expecting an even higher growth from the stores by the end of this year.

Yepme is also evaluating brand licensing opportunities and looking forward to provide entry to international fashion brands in select categories to take on the competition and provide diverse options in different categories,

Yepme is clearly trying hard to shift focus from online to offline mainly because it now wants to be known as a pureplay fashion brand.

The makeover exercise may have been expedited because the brand believes that dotcom has led many to believe that it is a fashion apparel aggregator, which is not the case. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 25th Apr 2017

Greater Manchester is high on its textiles industry

Greater Manchester is witnessing a boom in textiles industry with 77...

Apparel/Garments | On 25th Apr 2017

Indian trade leaders to discuss GST, digital payments

Trade leaders from various Indian states will meet in New Delhi to...

Apparel/Garments | On 25th Apr 2017

Foreign buyers paying less for green factory apparel

International buyers are not paying enough for apparel and garments...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search