YNAP, IBM to create future of online luxury fashion

09 Mar '16

3 min read

Yoox Net-A-Porter Group S.p.A., the world’s leading online luxury fashion retailer, and IBM have announced a long-term strategic partnership that will enable Yoox Net-A-Porter Group to enhance its focus on delivering customer-centric innovation and step-change in omni-channel capabilities for its high-value customers and luxury brand partners.

The agreement will allow IBM to leverage YNAP’s capabilities in the fast-growing online luxury fashion space.

Yoox Net-A-Porter Group’s strategic rationale behind this partnership is threefold. It wants to lay the foundation for the development of one shared technology platform across all the Group’s multi-brand and mono-brand online stores that is robust, reliable and scalable, to support the double-digit growth of a multi-billion euro business benefiting all of its customers and brands

YNAP wants to expedite and facilitate the post-merger system integration process, minimizing costs and execution risk It is also seeks Channel in-house technology efforts toward the forefront of industry innovation, in the areas of personalized customer and tailored brand experiences, mobile and native app developments, customer insights and analytics, social media marketing and cognitive capabilities

YNAP teams across Italy and the UK will develop and deploy a distinctive proprietary technology architecture that will combine IBM’s leading Commerce technology products with YNAP’s in-house developed solutions uniquely tailored to the needs of its high-value customers and luxury brand partners.

YNAP and IBM have created a Fashion & Luxury Innovation Committee, a think-tank where YNAP and its brand partners can contribute ideas and input to IBM for the continuous development of bespoke e-commerce solutions. Similarly, YNAP Group will join the IBM Customer Advisory Council, a forum for a select group of IBM customers, whose input can directly influence future IBM product development.

“This game-changing alliance will benefit our customers and brand partners, allowing us to push our ambitions even further as we continue to create the future of fashion. The partnership with IBM will enable our exceptionally talented technology team to focus on what it is renowned for: industry-leading innovation, cutting-edge technology and customer-centric solutions,” said Alex Alexander, Chief Information Officer of Yoox Net-A-Porter Group.

John Mesberg, General Manager, Offering Management and Strategy IBM Commerce, said, “The fashion industry is constantly reinventing itself and creating innovative ways to engage with digital savvy shoppers. By embracing IBM Commerce capabilities, Yoox Net-A-Porter Group is perfectly positioned to engage with shoppers through personalized experiences that are based on their unique style and shopping preferences and delivered across any device or channel,”

YNAP Group will implement IBM’s Order Management System, positioned as a leader in all the most reputed industry analyst firm rankings and consistently considered the strongest available on the market. (SH)

Fibre2Fashion News Desk – India

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