Home / Knowledge / News / Fashion / YNAP, IBM to create future of online luxury fashion
YNAP, IBM to create future of online luxury fashion
09
Mar '16
Courtesy: YNAP
Courtesy: YNAP
Yoox Net-A-Porter Group S.p.A., the world’s leading online luxury fashion retailer, and IBM have announced a long-term strategic partnership that will enable Yoox Net-A-Porter Group to enhance its focus on delivering customer-centric innovation and step-change in omni-channel capabilities for its high-value customers and luxury brand partners.

The agreement will allow IBM to leverage YNAP’s capabilities in the fast-growing online luxury fashion space.

Yoox Net-A-Porter Group’s strategic rationale behind this partnership is threefold. It wants to lay the foundation for the development of one shared technology platform across all the Group’s multi-brand and mono-brand online stores that is robust, reliable and scalable, to support the double-digit growth of a multi-billion euro business benefiting all of its customers and brands

YNAP wants to expedite and facilitate the post-merger system integration process, minimizing costs and execution risk It is also seeks Channel in-house technology efforts toward the forefront of industry innovation, in the areas of personalized customer and tailored brand experiences, mobile and native app developments, customer insights and analytics, social media marketing and cognitive capabilities

YNAP teams across Italy and the UK will develop and deploy a distinctive proprietary technology architecture that will combine IBM’s leading Commerce technology products with YNAP’s in-house developed solutions uniquely tailored to the needs of its high-value customers and luxury brand partners.

YNAP and IBM have created a Fashion & Luxury Innovation Committee, a think-tank where YNAP and its brand partners can contribute ideas and input to IBM for the continuous development of bespoke e-commerce solutions. Similarly, YNAP Group will join the IBM Customer Advisory Council, a forum for a select group of IBM customers, whose input can directly influence future IBM product development.

“This game-changing alliance will benefit our customers and brand partners, allowing us to push our ambitions even further as we continue to create the future of fashion. The partnership with IBM will enable our exceptionally talented technology team to focus on what it is renowned for: industry-leading innovation, cutting-edge technology and customer-centric solutions,” said Alex Alexander, Chief Information Officer of Yoox Net-A-Porter Group.

John Mesberg, General Manager, Offering Management and Strategy IBM Commerce, said, “The fashion industry is constantly reinventing itself and creating innovative ways to engage with digital savvy shoppers. By embracing IBM Commerce capabilities, Yoox Net-A-Porter Group is perfectly positioned to engage with shoppers through personalized experiences that are based on their unique style and shopping preferences and delivered across any device or channel,”

YNAP Group will implement IBM’s Order Management System, positioned as a leader in all the most reputed industry analyst firm rankings and consistently considered the strongest available on the market. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search