Zegna, Reliance Brands invest in Raghavendra Rathore

Both Ermenegildo Zegna and Reliance Brands Limited have now acquired an equity stake in Raghavendra Rathore and will work with the designer and his team to enhance its position as India’s foremost menswear brand in the Luxury Space. A first of its kind, this three-way partnership, signals optimism for the industry and opens a roadmap for accelerated growth, giving more tenacity to the world of luxury fashion in Asia.

With over 25 years of industry knowledge and service in the luxury menswear segment, Raghavendra Rathore Jodhpur has evolved into one of Asia’s premier menswear brands, with clients spread across from Singapore to the UK and Middle East. Keeping heritage and the brand’s regal lineage at its core, the bespoke brand has managed to create an emotional product offering and has secured a significant market share through its circle of core clients – men around the globe with good taste and women who shop for these men.

"Our appreciation of the achievements that Mr. Raghavendra Rathore has accomplished together with the ease with which we discussed this new venture were key factor in taking this crucial decision," said Ermenegildo Zegna, CEO of the Group. "I’m delighted with the possibility of this opportunity, it is perhaps wise wisdom to partner and invest in key players in developing markets, to take the threshold for luxury, to a new level."

"We see ourselves as a conduit to encourage luxury activity in the country, celebrating heritage through the Raghavendra Rathore luxury bespoke brand, is an experience unique to the world of luxury," Darshan Mehta, of Reliance Brands Limited, said.

"To unlock the potential of the brand Raghavendra Rathore Jodhpur, timing is everything. This strategic alliance represents a partnership that can nurture my vision of promoting our rich tradition, craft and the epitome of classic style, through our brand offering. Most importantly it endorses the pedigree of the brand, as it rubs shoulders in the plethora of luxury brands. This partnership celebrates the symbolic acceptance of Indian design on a global footprint for the first time," designer Raghavendra Rathore said. (RR)

Fibre2Fashion News Desk – India