H&M collaborates with Erdem & Baz Luhrmann

14 Jul '17

2 min read

L-R H&M's creative advisor Ann-Sofie Johansson, Erdem Moralioglu and Baz Luhrmann. Courtesy: H&M

Hennes & Mauritz (H&M) has announced that its next exclusive designer collaboration will be with Erdem, the London based must-have designer loved by celebrities and fashion insiders alike, which will be launched in November. It has also revealed that the visionary filmmaker Baz Luhrmann will bring the collection to life through his unique storytelling.

For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For Erdem x H&M he will reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name, said the company in a press release.

"I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It is also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time," said Erdem.

"For me fashion is always about more than just clothing, it is a form of expression - a standalone art form. I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection," said Luhrmann.

"From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For Erdem x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever," stated Ann-Sofie Johansson, H&M’s creative advisor. (KD)

Fibre2Fashion News Desk – India

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