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Amazon launches B2B selling for Indian exporters
05
Apr '18
Amazon launches B2B selling for Indian exporters
Amazon Business has announced the expansion of its Global Selling programme with the launch of Business-to-Business (B2B) selling for Indian exporters. Through this initiative, B2B sellers, manufacturers and exporters will be able to reach and serve procurement needs of business customers across Amazon’s various marketplaces across the globe.

Started as a pilot late last year, the programme has received a positive response with over 2,000 exporters registered for B2B global selling at present. Amazon’s B2B Global Selling programme is present in US, UK, Germany, France, Japan and India. Once the sellers register for the individual marketplaces, they will then be able to export to the Amazon global marketplaces mentioned.

"Indian B2B product exporters on Amazon can now offer a range of products across popular categories such as clothing, fashion, office products, home, PCs, business, industrial & scientific supplies (BISS) and more. Ranging from sole proprietors to the largest of Fortune 500 enterprises, Indian exporters registered with Amazon Business Global Selling programme are able to directly reach out to Amazon’s global business customer base and thus get an opportunity to venture into newer market segments. The program enables features such as business-only pricing and back-end integration that helps exporters manage competitive pricing internationally and assists in managing and fulfilling bulk orders from business customers," Amazon India press release said.

B2B sellers under the program will get access to various benefits for expansion and grow their work. Business customers can register for their B2B Global Selling account via Amazon Seller Central.

"Our Global Selling programme simplified the complexities of global trade and helped Indian Sellers showcase their tremendous strengths in quality products across the world. This programme has been traditionally targeting B2C customers and has witnessed a fantastic growth! We are extremely happy to expand the scope of our Global Selling program in India for B2B customers. The B2B Global Selling program takes another step by hiding the complexities of procurement processes of Fortune 500 companies from Indian Sellers. Indian Sellers can simply do what they do best: design and manufacture high quality products. Amazon Business’s Global Selling programme will get the sellers in front of decisions makers of Fortune 500 companies as well as medium and small corporations across the world. To support tapping this excellent market of business customers for Indian goods globally, the programme offers benefits to the Indian sellers such as discounted referral fees for bulk orders, business price and quantity discounts targeted for business customers, single selling account, etc," Peeyush Nahar, VP B2B Marketplace Business, Amazon said.

"The launch of B2B Global Selling is another milestone in our commitment to transform the way India buys and sells. Since its launch in 2015 Amazon’s global selling programme has opened up new market segments for Indian B2C product exporters across India by giving them easy and convenient access to Amazon’s worldwide customer base. At present, over 32,000 exporters offer over 90 million made-in-India products to customers across Amazon’s 10 global marketplaces. As we continue to witness a continued demand for made in India products across the globe, we believe this is an opportune time to further strengthen the program to enable Indian exporters access to both B2C and B2B market in US, UK, Germany, France and, Japan.” Gopal Pillai, GM & director Seller Services, Amazon India, said. (RR)

Fibre2Fashion News Desk – India


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