Ted Baker marks entry in India with ABFRL

01 Mar '18

2 min read

Courtesy: Ted Baker

Ted Baker, world-renowned for its stylish and sophisticated menswear, womenswear, accessories, has began a new chapter, as it expands in India. Ted Baker’s entry into India is a joint venture with Aditya Birla Fashion & Retail Ltd (ABFRL). The brand is the latest addition to ABFRL’s international brand portfolio, which began a decade ago with The Collective.

Situated in New Delhi, the store will be the latest home for Ted’s menswear, womenswear and accessory collections. Created using traditional and locally-sourced Indian textiles and embellishment, this is thoroughly contemporary take on Ted’s travels. With the perfect blend of attention to detail, beautiful designs and high quality fabrics, Ted mixes traditional and contemporary influences with an irreverent sense of humour and a quintessential British attitude.

"Ted Baker is an iconic brand and we are excited to bring it to our Indian consumers, who have a personal sense of style and appreciate good design, with a perfect blend of British sophistication. We are happy to launch Ted Baker in India. The brand will cater to both men and women in the luxury space. Ted lovers can now look forward to the launch of its first store in New Delhi," Amit Pande, brand head, Ted Baker, said. (RR)

Fibre2Fashion News Desk – India

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