Masaba creates S/S 15 line for Fiama Di Wills' WIFW show

30 Sep '14

2 min read

Fiama Di Wills, the personal care brand owned by the Indian conglomerate ITC Limited, has roped in the young Indian fashion designer Masaba Gupta to design an exclusive collection for its upcoming Wills Lifestyle India Fashion Week Spring-Summer 2014 show.

Inspired by the label’s exquisite signature product range, the glamorous, uber chic, sensual and exotically feminine clothing line will incorporate Gupta’s bold iconic motifs.

“I am really excited to be the chosen one by Fiama. It’s not very often that I find inspiration in jewels and gemstones, and it’s not a very integral part of my design aesthetic but this is a unique collaboration and this is the first time I will be using embellishments in my work. I really look forward to this and I hope I can deliver a fresh new youthful story through this collaboration,” said the design talent while expressing her delight on the association with Fiama Di Wills.

Sandeep Kaul, the Chief Executive at Personal Care Products Business, ITC Limited also said in a statement, “We believe that Masaba and her design style is an embodiment of Fiama Di Wills’ brand philosophy of timeless youthfulness. We are happy to have the very talented youth icon as our co-creator in design for the Fiama Di Wills Signature Collection this season to be unveiled at the Wills Lifestyle India Fashion Week.”

While speaking on the collaboration, Mr. Sunil Sethi, the President of Fashion Design Council of India (FDCI), stated, “Every season Fiama Di Wills brings forth a showcase that is an impeccable blend of beauty and fashion. This season too Fiama Di Wills and Masaba are set to create an interesting collaboration with the bejeweled signature series. We are all looking forward to Masaba's show!”

Before partnering with Masaba Gupta, Fiama Di Wills has earlier collaborated with some of the country’s finest design names including Suneet Verma, Wendell Rodricks, Pankaj and Nidhi, Rahul Mishra, Ranna Gill and Payal Pratap to present exclusive fashion collections based on the brand’s philosophy of youthfulness and highlight beauty which is intrinsic to fashion.

Slated to take place from October 8 to 12, 2014, the Wills Lifestyle India Fashion Week Spring-Summer 2015 will showcase creations from Manish Arora, Malini Ramani, Wendell Rodricks, Gauri and Nainika, Nida Mehmood, Rajesh Pratap Singh, Ranna Gill and Varun Behl. (PB)

Fibre2fashion News Desk - India

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