Aurelia launches new store in Nepal

Company: TCNS Clothing Co Ltd

Location: Central Mall, Biratnagar

Area: 490 sq ft

Product profile: The store offers the brand’s latest spring summer collection ‘That Disha Look’, capturing the essence of Aurelia’s brand ambassador-Disha Patani’s wardrobe. Apart from this, the store also includes kurtas, kurtis, tops, fashion bottoms, drapes and ensembles.

Store design | Interiors & VM | Fixtures: The store adopts a multiple medium of communication with a window display, reinforcing brand authenticity with the creation of highlight areas and focal points displaying the key styles at the centre for easy movements of customers across the store. The store has separate sections for casual, office and festivewear to give customers in-store experience as per their requirements.

About Aurelia: Aurelia is a contemporary ethnicwear brand known for their casual and workwear requirements by TCNS Clothing Co Ltd. Currently, the brand has 210 EBOs located across 184 cities in India. (PA)

Fibre2Fashion News Desk – India