Biba opens 21st flagship store in Mumbai

Company: Biba

Location: Seawood Grand Central Mall, Seawood Darave, Navi Mumbai. This is its 35th store in Maharashtra.

Area: 955 sq ft

Product profile: Spring/Summer 2017 collection which includes classic salwar-kamees-dupatta sets, mix-n-match kurtas, palazzos, leggings, skirts, unstitched fabrics, Biba by Rohit Bal and Biba Girls.

About the company: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal. Biba products are available through 228 stores in 103 cities, apart from presence in retail chains like Shopper’s Stop, Lifestyle, Pantaloons and Central.

Fibre2Fashion News Desk – India