H&M opens its first store in Ahmedabad

Company: H&M

Location: Iscon Emporio, Ahmedabad

Area: 15,500 sq ft

Product profile: The store offers women’s, men’s, teenagers and children’s apparel, accessories, footwear and lingerie. The store features the summer collection which is a mix of silhouettes on natural fabrics as well as silky fabrics. The collection includes sunset colours with a hint of fresh bright green and whites.

About the company: Hennes & Mauritz AB (H&M) was founded in Sweden in 1947. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M group has more than 4,400 stores in 66 markets including franchise markets. H&M currently operates 29 stores across 12 cities in India and on hm.com. 

Fibre2Fashion News Desk – India