Japanese brand Miniso launches first store in New Delhi

Company: Miniso

Location: Ambience Mall, Vasant Kunj, New Delhi

Area: 2,000 sq ft

Product profile: Store displays products in 12 categories including health, beauty, stationery, gift items, creative homeware, boutique package decoration and digital accessories

About the company: Established in Japan in 2013, Miniso-the strongest competitor deemed by Muji, Uniqlo and Watsons, explores the international market and has opened over 1000 stores in less than three years. At present, Miniso has reached strategic cooperation agreements with more than 50 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate of 80 - 100 stores. Miniso establishes an intelligent experience stores with catering, fast fashion clothing and entertainment. Miniso pursues a life philosophy of "simple, natural and quality" and a brand proposition of "back to nature, return to basic". Miniso plans to open 210 stores by the end of 2018 and take the count up to 800 by 2019.

Fibre2Fashion News Desk – India